MatoCar's Apple Car 2.0: How We Did It

MatoCar's Apple Car 2.0: How We Did It

MatoCar's Apple Car 2.0: How We Did It

Speculation can be simple, a few folks gathered at a bar and wondering about the future. Creating a physical manifestation of that future and bringing it to life is anything but. Our process began with Garrett DeBry, an ArtCenter College of Design grad, concept artist for BMW and Toyota, and the man who developed our first Apple Car concept in 2016.

DeBry is a proper futurist, spending hours poring over Syd Mead designs and listening to the Interstellar and Blade Runner 2049 soundtracks while working on sketches. From our side, we looked further into the future this time around, which afforded DeBry the freedom to design a vehicle that would fit into an Apple Car ecosystem, rather than imagining a comparatively simple autonomous Uber competitor.

His inspirations range from the wraparound corner windows of Apple's flagship Chicago store to Amazon warehouse robots to the natural materials and organic shapes of the iconic midcentury modern Charles Eames lounge chair. On this project, DeBry worked to minimize automotive design to its core elements. This thought process is how we ended up with the ultra-slick suspended teardrop you see here, but that was only the start.

Once DeBry submitted final sketches, we called on teams from around the world to lift his design off the page. Our second take on the Apple Car was painstakingly modeled in CAD so we could provide the files to a local 3-D print shop. After multiple days printing the 16-piece scale model you see here and bringing DeBry's design into the material world, it received countless coats of paint and finishing touches.

Once we reached that point, Mumbai, India-based automotive photographer Kunaal Kelkar came to town to employ his own wizardry. Kelkar's work first came to our attention in 2020 when he published a shockingly realistic photo set that was in reality a scale Lamborghini Huracán posed on a wet treadmill. For the Apple Car, he spent four days building a future city almost entirely out of Apple products found around our offices. The results speak for themselves.

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