Cadillac Is About to Sell a $300,000 Car. Can It Really Pull It Off?
Pebble Beach Car Week has come and gone. This year's festivities marked my 12th in a row, and the world's biggest automobile bash/gala/jubilee felt more lively and comprehensive than ever. I went as a guest of Cadillac, which was celebrating the brand's 120th birthday. Caddy showed off its Project GTP Hypercar, a stealth-fighter-esque concept that previews the upcoming third-generation prototype race car that will eventually contest the 2024 Le Mans 24 Hours. But the belle of Cadillac's current ball remains the Celestiq, the upcoming hand-built electric supersedan. How big a deal is this thing? GM CEO Mary Barra was at the Celestiq reveal party; I saw her with my own two eyes as I stuffed my maw with caviar-covered tater tots (fat and salt plus fat and salt is delicious—who knew?). Before the beef wellington and lobster were served, I got a long, hard look at the Celestiq and asked a whole mess of questions. Not to be one who bites the hand that feeds me foie gras, but I have some concerns.
Can Cadillac Really Sell $300K Cars?
First, though, it's important to consider whether the Cadillac brand is strong enough to support a $300,000 car. My take: Absolutely, yes. Even more so than Maybach, I feel Cadillac could compete on equal footing with Bentley and Rolls-Royce should GM ever choose to fully embrace that route. Yes, the Celestiq is being built to go toe to toe against both British brands' upcoming EV entrants. And in more ways than either Bentley or Rolls will ever publicly admit, the Escalade is a true competitor to both the Bentayga and Cullinan. I'll always remember former head of Rolls-Royce design Giles Taylor telling me the Cullinan had to be made much larger after American Rolls-Royce owners were shown a proposal and said something to the effect of, "You call that an SUV? I have an Escalade at the ranch that's three times as big!"
Obviously, the Celestiq's success is not a fait accompli. Everything can still go wrong. But for whatever reason, and aside from all the "Standard of the World" sloganeering, Americans simply have a soft spot in our hearts for great Cadillacs. But the XT4? Uh, no. It's a bad little thing our Buyer's Guide has ranked fifteenth in its segment. Fifteenth! Cadillac needs to make sure this sort of product is dead and buried by the time the Celestiq (pronounced "sell-EHS-tick," not "sell-ess-TEEK") shows up in 2024. And, hey, as a sign of good faith to those you're asking to plonk down three big bills, why not kill the XT4 now? "But they sell," I can hear someone all the way in Michigan saying back to me. As Dan Ammann, GM's former CFO, said when Cadillac briefly moved to New York City, "It's easy to look out your window in Detroit and think Cadillac's a success." A rising tide lifts all ships, while anchors do the opposite. If Cadillac wants the Celestiq to succeed, it has shed the dead weight.
It Needs to Be Truly Special and Bespoke
I raised the following several times at the Celestiq party: "I've been to Crewe. I've met the woman who takes 13 hours to hand-stitch every single Bentley steering wheel. And if a Bentley owner hasn't also been to Crewe and met her, they've seen the video. I've also met the guy at Goodwood who hand-paints every single pinstripe on every single Rolls-Royce. Do you have them? Have you hired these people?" I was not thrilled with the answers. I heard that, no, there's no one in-house right now to do those things on the production vehicle, but members of the design team are capable. Narrator's voice: No one on the design team will be doing anything like that on production Celestiqs. I kept pressing and heard a worse answer: The plan is to let items like this be handled by suppliers. Who, Johnson Controls? That's simply not an acceptable answer.
I'm not being snobbish for the sake of being snobbish. People who spent $300,000 on an automobile do so because they want to. It's an unneeded, wholly unnecessary luxury. You can't outsource the little things. You have to sweat 'em, which is why Bentley has a guy named Clive (or something similarly British) and his chisel handling the wood. To be fair to Cadillac, and seeing as how I received several different, uncoordinated answers, I don't think the brand has all the answers just yet. The car is still two years away from production. Everyone I spoke with did explain how the level of customization and individual personification will be tops in the industry. Have a guitar string that means something to you? Cadillac will incorporate it into the interior. Same goes for the guitar itself or Granny's dentures—whatever you desire. As one of those Americans with a soft spot in my heart for great Cadillacs, I want nothing more than for GM to get the Celestiq right. But you must at least rise to the level of the competition before you can beat them.
What About the Car?
I still can't figure out the design. The size is right—read: massive—but I neither love it nor hate it. I think that means I haven't gotten a great look at it yet. Yeah, there were the mediocre press photos, and I saw the car at night in a crowded party, but I still don't feel like I've really seen the thing. The front end is imposing but eyeless, like a blind shark. The hard side is different to the point that I'm not sure what to make of it. I see an Audi concept car mixed with SUX 6000 from Robocop. The rear glass needs a tint, and I'd love to see a Celestiq in a color other than gray. The rear end is the most successful part of the design to my eyes, but still there are angles—much like the new Nissan Z—that make me suddenly go, "Hmmm." I think the actual production version needs to be a grand slam knockout. Nothing should be able to be questioned.
The interior is commodious, a true four-throne luxury villa. Although, boy, it would have been cool to have seen a themed interior, one showing off the customization Cadillac kept bragging about. Caddy, I have one of Billie Joe Armstrong's guitar strings from a Green Day show in 1992 (before they sold out!) in a box somewhere if you need it. Speaking of cool, the interior felt a bit frore, like sitting in a robot's lap. Cadillac's design team kept stressing that, "Everything that looks like metal is metal." Indeed, but how about some leather and/or wood?
The most troubling thing about the interior is the massive screen that spans from one A-pillar to the other. Why's that a problem? Well, unless Cadillac has the software engineers on hand to make sure the screen is constantly filled with car-appropriate stuff, you're instead going to have a big, empty screen. That ain't world-class luxury. I asked if there's a way for the screen to go away, pointing out that in both Bentleys and Rolls-Royces there are ways to hit a switch and the screen is suddenly replaced or covered by wood. Cadillac's answer was no. But what if a customer doesn't want to see the screen? The key to cars like this is being able to answer yes, almost no matter the request.
Postscript
There was much sarcastic chatter about Cadillac's plan to fly customers to GM Technical Center in Warren, Michigan, when it's time to begin customizing the car. 'Thank you for your $300K, here's your ticket to Detroit.' And, 'where is Cadillac going to hotel these well-heeled customers, downtown at the Book Cadillac?' Mind you, these were dudes from Detroit making these cracks. I've always admired the Tech Center from afar—it's a mid-century architectural masterpiece—though I've never visited. I have been to Crewe and Goodwood, Maranello and Sant'Agata Bolognese, and Porsche's Exclusive Manufaktur showroom in Zuffenhausen, all places where people visit in order to customize cars at this price point. Making this sort of visit a positive one is vital. I think Cadillac's on the right track here.
The night after the Cadillac Celestiq party, I attended the annual Bentley Signature Party where Bentley's CEO Adrian Hallmark took the wraps off the brand's not very good-looking Batur. (It looks like it could be the 2028 Infiniti Q60.) Once inside the fabulous house on Pebble Beach's 17th fairway that Bentley rents year after year, I noticed the whole team from Crewe was dressed like dandies. Rule Britannia and all that, but my word, did the Bentley team look well tailored. Classy, high end, like the sort of people who might know a thing or two about selling you a $300,000 car. Team Cadillac? Far too many white T-shirts from multipacks worn under dress shirts. It's a Midwest thing, I get it, but come on.
But let's back up, all the way to the night before the Celestiq party. That evening, I attended the Land Rover party where we were shown the Range Rover Carmel Edition. It's going to be the rarest Range Rover ever built, limited to just 17 units (one for each mile of 17-Mile Drive), has a pretty nifty interior, and stickers for $345,000. Yes, I spit my champagne out when the price was revealed. However, Joe Eberhardt, the CEO of Jaguar Land Rover, did mention that the only people being invited to purchase a Carmel Edition were standing right there. I heard the car sold out later that weekend. Perhaps that means $345,000 ain't what it used to be. Maybe Cadillac knows exactly what it's doing. Check back here in 2024.
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The Ford Mustang is the last car the brand has left standing in North America—and it's a coupe—but elsewhere, traditional four-door, three-box designs still hold some sway. Take the Chinese market, where a few of Ford sedans are currently on the menu: the Focus (which mainly looks like a ROW Focus) and the Escort (based on the second-generation Ford Focus). The new Mondeo, though, is another thing entirely—a refinement of some of Ford's greatest hits. 2022 Ford Mondeo DesignFord revealed this car back in January, but it didn't strike us then just how bold this vehicle is until reports started coming in about it starting to reach dealerships in China. After a second glance, it's worth showing to our readers, if only to appreciate what could have been. In another timeline, had the Fusion (our version of the once-global Mondeo) hung on another generation, we're sure it would have carried this design language. It's like a greatest hits collection of all the best styling ideas of the last few generations of Fords, but honed to a very fine point.Mondeo Meets MuscleThe headlights and grille look more Taurus than Fusion, but more handsome and aggressive than either, using the high-mounted running lights and separated, prominent driving lights below to give it a very contemporary fascia. We're not sure that anyone at Ford Design in China had a rival Camaro up on their idea board, but the blending of the running lights into the grille, and the separate lower elements in black separated by a body-colored strip almost seem like a successful riff on the widely panned Camaro front end. More grille up top and less below the strip does wonders to the balance of the front end. It's in profile, and from the rear, that the Chinese-market Mondeo really comes into its own. There's lots of contour, contrast, and character to the flanks of the Mondeo, particularly the very rear-drive-influenced character line high on the rear quarters. The contrasting roof makes the Mondeo look even sleeker than it actually is. And the shapely rear end, with a strong Mustang influence that marries quadrangular elements with a classic fastback lip spoiler shape to the trunklid, is superb. Without the twin integrated exhaust pipes flanking a faux rear diffuser, this could sell as a very successful Ford EV concept.Mustang Mixed InThe taillamps are particularly noteworthy, with a hint of the trendy pixelated style, similar to what we see on the Hyundai Ioniq 5, but used sparingly enough to add visual interest rather than take over the rear end as an overarching theme. The small, tasteful, and very three-dimensional vertical strakes on the taillamps also are a nod in the direction of the Mustang.Inside, a massive panel of screens floats over a restrained dash, with plenty of character—particularly in the shapely and visually interesting steering wheel. While the dash overall has significant height—we'd need to sit in one to really evaluate how the cabin feels—it looks suitably futuristic.Will the Chinese Mondeo's massive screen, muscular design language, or three-box shape cross the Pacific anytime soon? The first two are possibilities, the third seems highly unlikely. It would seem Ford doesn't yet consider any of its sedans as "Icons." In the meantime, consider the Mondeo a taste of what might have been.
No filter. That's the best way to describe what it's like to drive the Morgan Super 3. In most modern vehicles, from a Porsche 911 GT3 to a Tesla Model 3 to a Ford F-150, you're protected by an invisible electronic army, digital shape shifters that seem to warp the laws of physics, changing not just your perception of the road, but also of your talent behind the wheel.Not in the Morgan Super 3. Driving the Super 3 is, essentially, driving the way it used to be, before stability control and lane keep assist and adaptive cruise control established their guardrails of ones and zeros, when the wind streamed through your hair and your elbows stuck out over the bodywork as you wrestled with the steering wheel through turns. It's raw, and it's real.Make the perfect heel-and-toe downshift in the Morgan Super 3, carve the perfect corner, and you know it's all down to you. Make a mistake, and you own it. No filter. And that's what makes the Morgan Super 3 such an irresistible little sports car.The three-wheeled Super 3 takes Morgan back to its roots. The first car this eccentric English automaker built 113 years ago was a three-wheeler, a single driven wheel at the back, and two up front for better steering and stability. Indeed, Morgan built nothing but three-wheelers until 1936 and didn't end full-time production of three-wheeled cars until 1952.The three-wheeler concept was revived in 2012 with the determinedly retro Three-Wheeler, which was powered by an air-cooled, American-made S&S V-twin motorcycle engine mounted transversely across the nose of the car, echoing the powertrain format and layout of Morgan three-wheelers built until 1939.The Super 3 might channel Morgan's origins, but it's anything but a retro car. Look past the number of wheels and lack of electronic frippery, and the rest of it is a thoroughly modern machine.The chassis is a superformed aluminum monocoque, Morgan's first ever. Bolted to the front of it is a large cast aluminum structure that cradles the engine and provides all the pickup points for the multilink front suspension. The single rear wheel is located by a twin-beam swingarm with coil-over shocks on either side, and the beetle-backed bodywork enveloping it is, yes, also superformed aluminum.The floorpan is a non-structural aluminium piece that allows for future powertrain upgrades, including full electric drive.Speaking of drive, the Super 3 rekindles a relationship with Ford Motor Company and Morgan three-wheelers dating back to the F-Series Three-Wheeler built between 1933 and 1952 that was powered by Ford side-valve engines. Under the stubby hood of the Super 3 is a naturally aspirated version of Ford's light and compact 1.5-liter, three-cylinder Dragon engine, used in turbocharged form in the Ford Bronco Sport, as well as the European-spec Ford Focus and Fiesta hatchbacks.The Ford engine drives the Super 3's single rear wheel through a Mazda Miata five-speed manual transmission connected to a bevel box and carbon-fiber-reinforced drive belt. The engine produces 118 hp at 6,500 rpm and 110 lb-ft of torque at 4,500 rpm, which makes the Morgan Super 3 the second-least-powerful car we've driven since the 89-hp Smart ForTwo. (The other car? The 2020 Toyota Yaris XLE, which pumps out 106 hp.) None holds a feeble candle in the wind to Mitsubishi's Mirage, the least powerful new car for sale in America today, which is equipped with a 78-hp 1.2-liter triple.But the headline output numbers don't tell the full story. Because the Morgan weighs little more than 1,400 pounds, those modest outputs deliver spritely performance. The company claims the Super 3 will scoot to 60 mph in about 7.0 seconds and hit a top speed of 130 mph.It feels much faster. That's because the Morgan Super 3 delivers such an elemental, visceral, almost heroic driving experience. It rides so low, you can simply reach over the side and touch the tarmac with your fingertips. It has no roof, no doors, and only vestigial aero screens to keep the bugs out of your teeth.You see the front wheels shimmy and shake and swivel and feel the feedback through the non-assisted steering. You sense millimetric lateral motions through your butt as the single rear tire rides the bumps and cambers the front wheels straddle.The little Ford triple pulls smoothly from low revs, but it really starts percolating from about 3,000 rpm and spins happily to 6,900 rpm, emitting a throaty bark from the optional sport exhaust that exits just past your right ear. The Mazda five-speed transmission is as snickety-snick quick and crisp through the ratios as ever, and the bottom-hinged pedals are beautifully weighted and aligned, perfect dancing partners for your feet.There's a lovely economy about the Morgan Super 3's controls, from the quick throw of the shifter and the short arc of the clutch pedal to the meaty feel of the brake pedal and the lively throttle response. The expressive steering initially feels low geared even though it's only 2.5 turns lock-to-lock. It's then you realize the Super 3 doesn't have a particularly tight turning circle—no bad thing when there are only three wheels on your wagon.It feels a little odd to drive quickly at first, the Morgan Super 3. But you quickly learn that's all part of the three-wheeler experience. The default handling mode is mild understeer, the bespoke, vintage-profile 130/90 Avon Speedmaster tires on the modernist 20-inch alloy wheels hardly offering the footprint to promote instant turn-in responsenor overcome the thrust from the rear wheel.That said, the Super 3 is unlike any four-wheel car when you do get on the power. You don't get the same sensations of roll and squat across the rear axle as you do in a four-wheel car because, obviously, there isn't one. Also, there's no differential, so the drive you do get is instant and unfettered. Get aggressive with the throttle, and you can easily spin up the rear wheel in slower corners—the 15-inch rim is shod with a 195/65 all-season tire—and the Super 3's tail will swing wide, but it all happens progressively.What's so bewitching about the Morgan Super 3 is that from 40 mph to 70 mph on any winding two-lane, you're totally engaged with the art and science of driving. It's a sports car, in the truest sense of the term.Yes, it's minimalist, but cleverly so. You learn to step over the side of the cockpit and brace your feet on an aluminum crossbar in front of the seat before sliding down behind the reach and rake steering wheel. The fixed seats are surprisingly comfortable, and the adjustable pedal box means even those over 6 feet can get comfortable behind the wheel.The interior has been designed to cope with the elements. The seats can be trimmed in water-resistant leather or a vegan technical fabric that's 100 percent waterproof and can be cleaned with bleach. The digital instruments, housed in cast aluminum pods at the center of the dash, along with all the switchgear, will withstand a quick blast from a jet wash.The rectangular "barge boards" along the side of the car that manage the airflow through the cooling radiators on either side of the engine can be fitted with a patented clip system—Morgan's first ever patent—that allows specially designed hard cases, waterproofed soft bags, or racks to be attached to them. The clips, and the hardware that attaches to them, will carry up to 44 pounds. A CNC-machined luggage rack that sits atop the Super 3's bug-tail is also available as an option.We can't buy any of the current four-wheeled Morgans in the U.S. The Super 3, however, is being homologated for sale here, and the first cars are scheduled to arrive stateside in January 2023, priced from $54,000 plus destination and taxes.That sounds pricey when you consider you can buy a well-specified Mazda Miata or one of the Toyota GR86/Subaru BRZ twins for under $40,000, cars that are more practical, sensible daily drivers. But the Morgan Super 3 doesn't play in that territory; it's a sports car that can steal the limelight from noisy, mega-horsepower supercars that are only marginally more practical, can't legally be driven any faster, and cost a whole lot more money.Ferraris and Lambos and Porsches are dime a dozen in places like Beverly Hills and South Beach and Houston and Long Island. But a Morgan Super 3? Now that'll turn heads.2023 Morgan Super 3 Specifications PRICE $55,500 (MT est) LAYOUT Front-engine, RWD, 2-pass, 0-door roadster ENGINE 1.5L/118-hp/110-lb-ft DOHC 12-valve I-3 TRANSMISSION 5-speed manual CURB WEIGHT 1430lb (MT est) WHEELBASE 99.7in L x W x H 141.0 x 72.8 x 44.6 in 0-60 MPH 7.0 sec (mfr) EPA FUEL ECON, CITY/HWY/COMB Not yet rated EPA RANGE (COMB) N/A ON SALE Now Show All
Stellantis' love of "Easter eggs" compelled designers of the Ram 1500 TRX to include a graphic of a giant Tyrannosaurus Rex chasing a comparatively tiny velociraptor in the center console, with a more graphic image of a raptor being chomped by a T-Rex under the hood. Yes, that Hellcat-powered desert destroyer clearly caught Ford—which invented the factory Baja-racer category with its F-150 Raptor—flat-footed. But Ford is ready to more than even the score this fall with the introduction of the 2023 Ford F-150 Raptor R, powered by the aptly named "Predator" supercharged V-8 borrowed from the Shelby GT500 and significantly modified.Raptor R Power & TorqueLet's not bury the lede here: In an F-150 Raptor R, the 5.2-liter Predator V-8 makes 700 hp at 6,650 rpm (down from the GT500's 760 hp at 7,300 rpm) and 640 lb-ft at 4,250 rpm (up from 625 lb-ft at 5,000 rpm). This recalibration reflects the mission shift from track star to Baja 1000 trophy truck. They also allow this engine to haul 1,400 pounds of payload, lug an 8,700-pound trailer, and pass Ford's rigorous pickup-truck durability test cycles while spinning four gigantic 37-inch diameter tires (10 inches larger than a GT500 tire). And though that modest increase in peak torque may seem unimpressive, we're assured that torque increases by an average of 25 percent across the entire rev range. (Save your Googling—the TRX's pushrod engine makes 702 hp at 6,100 rpm and 650 lb-ft at 4,800 rpm, and its payload and tow ratings are 1,300 and 8,100 pounds.) How Fast Is the Raptor R?The same 120-mph governed top speed as the Raptor 37 will apply, but, weighing in at around 6,100 pounds, the weight-to-power ratio drops from the 3.5-liter Raptor 37's 13.3 lb/hp to 8.6, so we're confident the 0-60-mph time will drop from the 37's 5.6 seconds to perhaps 3.8 seconds or quicker. For those keeping score at home, the 6,760-pound (9.6 lb/hp) Ram TRX needs 4.1 seconds. You'll basically need four electric motors to go faster in a pickup truck. (The Rivian R1T: 8.6 lb/hp, 3.1 seconds to 60 mph).Dialing Up the Raptor R's TorqueNobody's bombing across a desert at 180 mph, so high-rpm power is deemphasized. Reducing the redline from 7,500 to 7,000 rpm allowed the supercharger pulley diameter to shrink, which means the Eaton TVS R2650 blower spools up more quickly at lower rpm (boosting low- and mid-range torque) without fear of over-revving at the top end. Breathing is also improved with a new conical air filter that improves airflow by 66 percent. On the exhaust side are new cast stainless-steel headers feeding a dual exhaust system that includes a true pass-through muffler where sound pulses from each bank can intermingle. These cast headers don't flow quite as freely as the GT500's tubular ones, but they can survive repeated Davis-dam, max-towing pulls. Gone is the V-6 Raptor's exhaust-pipe trombone loop, and the active noise valve feature is recalibrated for the R.The engine's lubrication circuit is significantly enhanced with a deeper, higher-capacity oil pan and a bar-plate oil-to-water cooling system that's integrated into the engine cooling circuit—a setup that works better for towing than the GT500's track-optimized oil-to-air cooler. There's also a new viscous aluminum crankshaft balancer. Drivetrain ReinforcementsYou can't simply yank out a 450-hp/510-lb-ft twin-turbo V-6, slap in a 700-hp/640-lb-ft V-8, and then send it off with a factory warranty. The 10-speed automatic's torque converter is fortified with a heavy-duty turbine damper and a beefy four-pinion output assembly. The shift programming is tuned to deliver the quickest shifts of any Ford 10-speed. The torque is then transmitted aft through a larger-diameter aluminum driveshaft, and forward to a new front axle featuring a strengthened spider-gear carrier and structurally reinforced front cover.Chassis ModsFord basically introduced the Raptor R's chassis last year, dubbed Raptor 37 to denote its class-largest tires. To that already reinforced platform's reinforced jounce bumper mounts, stronger front Fox shocks, and a new crossmember, trailer hitch, and winch mount for the underslung 37-inch spare, the R adds only unique calibration of the Fox Live Valve shocks and front springs that are stiffened by 5 percent to accommodate the roughly 80 additional pounds of the V-8 powertrain.Crazy 8s Outside, the Raptor R is distinguished by Code Orange front tow hooks and an orange R on the grille, a 1-inch-taller power dome in the hood (for looks as the engine requires no extra clearance), and unique graphics. The hood and rear flanks get appliqués that look like a cracked desert floor filled in with a zillion little 8s and one single "V" on the driver-side rear. Inside, there's a full black-out package with gloss black dash panels, carbon-fiber accents with a unique "triaxial" weave, and unique standard Recaro seat coverings. The black leather and Alcantara upholstery is accented with Code Orange stitching and the seatbacks are embroidered with a RAPTOR logo featuring an orange R at the end.How Soon and How Much?The order banks are open now for dealer deliveries starting in fall 2022 at a somewhat eye-watering all-inclusive price of $109,145. Buyers' only options will be the choice of eight colors (including an exclusive Avalanche Gray) and a panoramic sunroof likely to cost somewhere around $1,495 as it does on lesser F-150s. A similarly configured TRX rings in at around $102,000, so that's either a bold ask, it's factoring in considerable inflation, it aims to deprive dealers of their markup, or maybe it's Ford's subtler answer to Ram's T-Rex versus raptor Easter egg graphics. 2023 Ford F-150 Raptor R Specifications 2021 Ram 1500 TRX Specifications BASE PRICE $109,145 $72,020 VEHICLE LAYOUT Front-engine, 4WD, 5-pass, 4-door truck Front-engine, 4WD, 5-pass, 4-door truck ENGINE 5.2L/700-hp/640-lb-ft port-injected supercharged DOHC 32-valve V-8 6.2L/702-hp/650-lb-ft port-injected supercharged OHV 16-valve V-8 TRANSMISSION 10-speed automatic 8-speed automatic CURB WEIGHT (F/R DIST) 6,000 lb (57/43%, est) 6,760 lb (56/44%) WHEELBASE 145.4 in 145.1 in LENGTH x WIDTH x HEIGHT 232.6 x 86.6 x 80.7 in 232.6 x 87.0 x 80.6 in 0-60 MPH 3.8 sec (MT est) 4.1 sec EPA CITY/HWY/COMB FUEL ECON Not yet rated 10/14/12 mpg EPA RANGE 450 miles (est) 396 miles ON SALE Fall 2022 Now Show All
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