2024 Chevrolet Camaro: What We Know About the EV Sedan
WHAT IT IS: An all-electric performance model, reported to be a sedan and effectively a replacement for the two-door Camaro. It may retain the Camaro name, as Chevrolet has recently used the Blazer moniker on a crossover that bears no resemblance to historical models.
WHY IT MATTERS: Parent company GM is transitioning all its brands to electric vehicles during the next 13 years, performance models included. The Corvette is already slated to adopt hybrid and pure electric powertrains in the next few years, but the Camaro's future is unclear after today's generation ends production in 2024 or so. In presenting its plans for an all-EV future, GM provided an illustration of its Ultium EV platform with an outline of a sports car hovering above. The picture bears striking resemblance to a profile view of the present Camaro, though Chevrolet wouldn't comment on the similarity. Reports indicate the car will be a sedan even if it retains the name despite all past Camaros being coupes. Although Chevrolet could theoretically put any type of body on the Ultium skateboard platform, Camaro sales in recent years have dropped sharply, and coupes in general have faded in popularity over the past a decade.
PLATFORM AND POWERTRAIN: All of GM's EVs in the foreseeable future will be built on the company's Ultium platform, which can be tailored to fit any vehicle size or style. It also supports one to three electric motors, so this EV sedan could be anything from a classic rear-drive performance car to a 1,000-hp all-wheel-drive supersled. Chevrolet has given no indication what route it will take or whether it will offer multiple battery and motor configurations as GMC now does with the new Hummer EV pickup and SUV.
ESTIMATED PRICE: $40,000
EXPECTED ON-SALE DATE: 2024
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Earlier this year, whispers and rumors of Hyundai execs putting a halt to any internal combustion engine development were floating throughout the web and, as of this month, it looks like those weren't just rumors.Shuffling the DeckA thorough reorganization at its Namyang Research Institute took place a few weeks ago, according to Business Korea and The Korea Economic Daily, and with it comes some significant changes. Namely, the Powertrain Team has been converted to the Electrification Development Team that will delve into all things EV, including research and development for future Hyundai products.In addition, the Engine Development Center has been shuttered, and the Battery Development Center takes its place. Its mission is to focus solely on electrification from here on out.More mixing and matching in the shake up saw the Integrated Product Development Team join forces with the Project Management Team, the result of which will oversee mass production, design, and more through each of the automaker's vehicle levels. With 12,000 R&D employees based at the Namyang Research Institute, the changes affect much of the staff.A Running StartHyundai's latest series of moves toward a fully electrified future shouldn't come as any shock, as we recently reported on the Ioniq 5's 2021 release and the upcoming Ioniq 7 SUV that's inching closer to production. The reorg becoming official might raise a few eyebrows, though, at least for those who haven't come to terms with the idea of a world without internal combustion engine options at local dealerships. Then again, Hyundai's current lineup of internal combustion engines are advanced and could serve the fleet for a long time, making the need for new development less critical during the transition to EVs.With 2022 just a few days away, Hyundai's New Year plans are prodigious. The group promises to unveil a new electric vehicle model every single year for the foreseeable future.
It seems that Ford is ready to do nearly anything to protect the upcoming F-150 Lightning EV pickup from negative news or a poor customer experience. The automaker is hoping to head off a big potential doozy that's endemic to hotly anticipated new car debuts: Egregious dealer markups on new F-150 Lightnings. Dealers are being warned against asking for additional deposits or any other presale payments. It also puts in a new "no-sale" provision upon purchase for the customers, to prevent folks from flipping their Lightnings for a quick buck.Extra Deposits The warning memo to the Ford dealers—that was originally screenshot and posted on the F150Gen14.com forum before it was deleted at the request of Ford—is more of a way to protect the brand from negative reviews from customers after much of the debacle from new Bronco sales. That is, customers put up a deposits to reserve their new Ford 4x4s on Ford's site only for franchise dealers to come back and demand more money before they would sell that customer a new Bronco.Ford already has a tool on their franchise dealer agreement under "Paragraph 6(i)" that states: "The Dealer shall conduct dealership operations in a manner that will reflect favorably at all times the reputation of the dealer, other company (Ford) authorized dealers, the company, company products and trademarks and trade names used or claimed by the company or any of its subsidiaries." This includes a provision that the dealer "shall avoid in every way any 'bait,' deceptive, misleading, confusing, or illegal advertising or business practices." Any dealer caught doing this by Ford will have their allocation of F-150 Lightnings "redirected" for the entirety of the 2022 model year.Scalper PreventionA later portion of the Ford memo answers the potential scalper issues seen with many limited products, be it by design or by supply issues. The "No-Sale Provision" laid out by Ford prevents new owners of the 2022 F-150 Lightning from immediately reselling their new truck after getting it from the dealer. Ford said its dealers may add the following paragraph to their closing documents or as a new, standalone document."Purchaser hereby agrees that it will not sell, offer to sell, or otherwise transfer any ownership interest in the vehicle prior to the first anniversary of the date hereof. Purchaser further agrees that seller may seek injunctive relief to prevent the transfer of title of the vehicle or demand payment from purchaser of all value received as consideration for the sale or transfer." In other words, you buy the Lightning, you're stuck with it for a full year from your purchase date. It's a similar solution tried by Ford for the GT supercar, but we also know how that actually worked.However, the one problem Ford didn't address in this letter? Anti-consumer markups. We understand the need for markup due to market demand and that it's a part of the capitalist marketplace. It's the markup of nearly half or even double the price of MSRP is what ruins the dealership experience for consumers and gives the biggest blackeyes to the automakers. This also needs to be curved, but it seems like this isn't a priority for any OEM with a franchise dealership model, at the moment. So prepare to possibly pay more for your Lightning, but not in the form of extra deposits or the like.
There's a very human instinct that, when faced with a problem, one must do something. Take action, lest we possibly lose control over the outcome. Toyota isn't human, it's a car company. But humans work there, and those people seemed concerned enough about customers' wholesale abandonment of full-size sedans in favor of SUVs, they decided to do something about it. The 2023 Toyota Crown is that something.Programmatically, at least, it makes sense: Full-size cars like the Avalon—which Toyota recently discontinued—might as well be invisible to most buyers because, well, they're low to the ground and conspicuously not SUVs. So, why not make a sedan taller, creating a swoopy four-door that is neither SUV nor car—with a trunk, no less? It's a curious choice that'd be bold if not for the ample historical evidence that such a vehicle isn't the genius white-space opportunity Toyota thinks it is. Remember AMC's Eagle Sedan, or Subaru's Legacy SUS (that's Sport Utility Sedan), or more recently, Volvo's S60 Cross Country? We didn't think so.Toyota insists we haven't quite been here before. Those other lifted, SUV-ish sedans (sedan-UVs?) were smaller midsizers, and weren't offered in the same fevered, SUV-crazed market crucible we're living through today. Oh, and this one's sporty! And a hybrid! Okay, maybe?The Crown nameplate is not new. In fact, it adorned the first Toyotas sold here in America back in the 1950s, before fading from this market in the early '70s. All in all, it's been through 15 generations overseas, where it has long been attached to premium Toyota sedans. (More recently, Toyota added an SUV version based on what we know as the Highlander, and it's expected that the Crown family in Japan will grow to include more body styles soon.) Consider the Crown name appropriate, then, for this up-market four-door, which, yes, essentially fills in for the now-dead Avalon in Toyota's U.S. lineup.To further differentiate the Crown from mere cars—or similarly sized offerings such as Nissan's Maxima or Dodge's Charger—all-wheel drive is standard. So is hybrid power. On the entry-level Crown XLE and midlevel Crown Limited, that hybrid power is delivered by the latest version of Toyota's 2.5-liter-four-cylinder-based gas-electric combination, similar to what you'd find in the RAV4 Hybrid crossover. Final power figures are forthcoming, but look for something in the neighborhood of 236 hp between the dual front electric motors and gas engine and the separate (third) electric motor that independently powers the rear axle. Toyota expects this combination will deliver up to 38 mpg combined.Step up to the range-topping Crown Platinum, and Toyota swaps in a hybrid powertrain geared toward sportiness over efficiency. In goes a new 2.4-liter turbo four-cylinder and six-speed automatic transmission combo with an electric motor standing in for the torque converter, plus a larger rear-axle motor. This layout mimics that on the new-generation Lexus RX's 500h F Sport trim, though instead of 367 hp it delivers 340, along with some 400-lb-ft of torque. The Platinum also has a Sport+ drive mode (XLE and Limited models top out at "Sport") and paddle shifters for its automatic transmission. (The XLE and Limited, like other Toyota hybrids, have a planetary-type continuously variable automatic transmission tuned for smoothness.) Fuel economy drops to a combined 28 mpg, perhaps a worthy tradeoff for the huge power.Toyota says the Crown generally and the Platinum specifically are tuned for sportiness, though both also prioritize quiet operation and comfort, with standard acoustic front glass and a thick noise-absorbing mat lining the firewall. If those sound like disparate and conflicting goals, well, consider them on-brand: You're talking about a vehicle that can't figure out if it's an SUV or a car. Internal strife seems to be its thing.The Crown itself is big. Think Avalon big. It is 194 inches long, 72.4 inches wide, 60.6 inches tall, and its wheelbase stretches 112.2 inches. Those dimensions are all just a hair smaller than those of the Avalon, save for the height, which is taller. (Toyota says the Crown sits 4 inches higher off the deck than a regular sedan, which we take to mean the Avalon.) The rear seat area is commodious, and even the Crown XLE rides on 19-inch wheels. In a Toyota first, the Platinum wears standard 21-inch rollers. Toyota also will offer a two-tone paint option on the Platinum only, which slathers the hood, roof, and decklid in black paint, in case the whole lifted-giant-sedan look weren't bold enough for you. Underneath, its platform isn't shared with other Toyotas; instead, its TNGA-K bones are closer to those of the new Lexus RX crossover.Without poking further fun at the Crown's oddball format, it has some presence in person. The shape is very sleek for a Toyota sedan—er, thing—and while the detailing is a bit strange, it's not an incohesive design. There is a full-width, thin taillight, along with slim headlights. A contrasting color panel on the lower door area breaks up the otherwise slab sides, and the mouthy grille is distinctive. Of course, nearly 100 percent of that mouth is not actually open; only a thin section below and nostrils on either side of a central front crash sensor are perforated to allow air into the nose.Every Crown is loaded with glamorous tech, including a 12.3-inch digital gauge cluster and 12.3-inch touchscreen running Toyota's latest Audio Multimedia software. This easier-to-use, snappier-looking interface first appeared on the 2022 Tundra pickup and is rapidly proliferating throughout Toyota's lineup. A thin row of climate control buttons live beneath this screen, as does a central volume knob. While XLE versions get a six-speaker audio system, Limited and Platinum models upgrade to an 11-speaker JBL setup.Other niceties include standard heated front seats (ventilated and heated up front and heated in back on Limited and up); Toyota's SofTex faux leather (Limited and up get real leather); and Toyota Safety Sense 3.0 (TSS) active safety features including blind-spot monitoring, adaptive cruise control, and lane-keep assist. Limited and up also get full-LED headlights, parking sensors, and rain-sensing wipers. For the Platinum, Toyota also fits an electronically adaptive suspension, which can firm up or soften depending on which drive mode is selected.We poked around the interior of the new Crown and felt it was premium, but not quite Lexus level. There are some mainstream-feeling plastics on the door panels and center console, but the overall look is definitely more up-market than you'll find on any other Toyota. One glaring issue we found has nothing to do with quality, but practicality. For as large as the cabin is, the trunk—yes, there's a trunk, not a hatch like the fastback roof suggests—feels Corolla-sized at best, and with an odd opening and only a small pass-through to the cabin with the rear seats folded.Whether this combination of supposedly sporty (or at least powerful) hybrid-ness and tall sedan-ness is something buyers are looking for remains to be seen. What we can say is that Toyota's will to do something for full-size sedans is as admirably human as it is abnormal. The logical thing for an automaker watching shoppers abandon one vehicle segment it no longer serves for another it has more than covered would be to step out of their way. Do nothing but hold up a big sign for the RAV4, Highlander, or Sequoia. Instead, this fall, the Crown will arrive in dealerships.
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