2022 Mazda 3 Turbo First Test Review: Stepping Stone to Luxury

You laughed at us when we first imagined the Apple Car in 2016. "It's too podlike and not exciting enough to wear the Apple moniker," you complained.Look who's laughing now. The pod, for better or worse, is the future of automotive design. Just peek at the likes of the Canoo Lifestyle Vehicle or the Cruise Origin or the Amazon-backed Zoox, each of which essentially is a stylized passenger cell.The reasoning is simple: simplification. With compact electric motors instead of bulky internal combustion engines and no need for steering columns or gas and brake pedals, our projected autonomous future strips down the automobile to its most basic elements, a concept Apple has for decades applied to everything from cell phones to wristwatches.That said, pods need not look boring, which is why we went back to the drawing board and reimagined the Apple Car. Or should we say, cars.The Apple TouchIt may pain Apple fans to read this, but the company rarely creates truly original pieces of hardware. Its products instead tend to improve on existing concepts. For instance, Apple's earliest personal computers—the more rudimentary Apple I of 1976 and the more familiar-looking Apple II of 1977—were beaten to market by the likes of the Altair 8800 in 1975. Likewise, the first MP3 players and smartphones, the MPman F10 of 1998 and the IBM Simon Personal Communicator of 1994, went on sale years before Apple revealed the iPod (2001) and iPhone (2007).This is no knock against Apple's hardware, which with exceptions such as the Apple III is generally competent in its own right, but rather a commendation on the software environment the company created over the years. Credit the late Steve Jobs' decision to forgo licensing Apple's operating system to other hardware manufacturers, a strategy the company tried briefly in the mid-1990s during the reign of then-CEO Michael Spindler. (Jobs ended this process upon his return to Apple.)By maintaining integration between Apple's software and hardware, the company could "take responsibility for the user experience from end to end," as Walter Isaacson wrote in his 2011 book, Steve Jobs. Following Jobs' death in October 2011, Apple's current CEO, Tim Cook, regularly espouses the same beliefs."We love to integrate hardware, software, and services and find the intersection points of those because we think that's where the magic occurs … and we love to own the primary technology that's around that," Cook told Kara Swisher of The New York Times in response to a question regarding Apple's automotive ambitions.Recent Apple hires provide evidence the company continues to toy with the idea of fully developing its own car. The man said to be heading the program? Kevin Lynch, the executive responsible for turning the Apple Watch into one of the Cupertino, California, tech giant's core products. Lynch is much more a software developer than an automotive or autonomy engineer, but worry not.Over the past few years, Apple successfully recruited automotive industry talent such as Ulrich Kranz, former CEO of Canoo and former head of BMW's i division; Michael Schwekutsch, who previously served as Tesla's vice president of engineering; and Anton Uselmann, an engineer whose résumé includes stints at Mercedes-AMG and Porsche.Given Apple's nearly $2.9 trillion market cap (as of this writing), the company certainly has the means to develop and produce its own car. Nevertheless, developing and building an automobile is not the same as developing and building personal electronic devices such as computers, tablets, and smartphones. Or vacuums, as Dyson discovered when it attempted to mass produce its own electric vehicle.As company founder James Dyson revealed in his 2021 memoir, Invention: A Life, the company invested $700 million into its stillborn EV project, which it ultimately abandoned. Blame the various costs associated with the production and storage of a "relatively low-volume" vehicle Dyson intended to sell directly to consumers."[W]e would have [had] to sell the car at $210,000," Dyson wrote. "There are not many people who will buy a car at [that] price."The Apple Car(share) ProgramRumors persist that Apple plans to partner with an established automobile manufacturer to build its vehicle. Such a move may help Apple keep the per-unit costs reasonably low. How such a business relationship may affect Apple Car consumers is a different story.Although it's possible Apple decides to sell vehicles directly to the public, we hear it may ultimately pursue a car- or ride-share model, wherein Apple owns the vehicles and consumers pay to use them, à la Zipcar, with an autonomous twist. In this sense, then, Apple's model for its car program may more closely mirror Cruise's or Waymo's, wherein a user schedules one of Apple's autonomous electric vehicles to take them from Point A to Point B.We foresee riders being able to schedule recurring rides, too; just imagine an Apple Car showing up outside your door Monday-Friday to waft you off to work or shuttle the kids to school. If Apple goes this route, the company will likely—initially, at least—limit its vehicles' use to metropolitan areas where lower speeds and streets laid out in predictable grid patterns are the norms.Admittedly, we're working here with an assortment of crumbs we've gathered from sources and publicized leaks to come to this conclusion. Apple's car plans could take an entirely different route from what we're hypothesizing, or perhaps Cook and company will scrap the program altogether.Nonetheless, an autonomous car-sharing service seems the most sensible way for Apple to enter the automotive space. After all, there's a reason Alphabet created Waymo and why General Motors and Honda, not to mention others, invested in Cruise.Much like Apple's electronic devices, the company's potential crop of autonomous vehicles will likely rely on clean design, user-friendly ergonomics, and easy integration with Apple's various products to create a user experience distinct from those of competitors—and we think the company's CarPlay interface may play a key role.The Apple CarPlay PushToday, CarPlay largely serves to display and control Apple devices running certain iterations of the brand's mobile operating system, but tomorrow, CarPlay could effectively replace the native infotainment systems now used by automakers.Per a Bloomberg report, Apple is looking to take CarPlay to the next level as part of a project the company's working on, dubbed "IronHeart." If successful, IronHeart will reportedly give CarPlay access to control various vehicle settings, including the host car's climate, seat, and audio selections.Apple will likely struggle to convince automakers to let CarPlay control such features, but consumer demand for a more fluid experience between their personal vehicles and mobile devices could ultimately force carmakers to play ball. Little is known about the IronHeart project to those outside of Apple (and likely to many of those within Apple, as well). There's even a chance Apple has already scrapped IronHeart—assuming the project ever truly existed at all.Yet it makes sense for Apple to invest in a project such as IronHeart, if only to give drivers a more standardized user experience between the mobile devices they use and the cars they pilot. Cynics are sure to view IronHeart in a darker light as a way for Apple to collect pertinent information to use in the development of its own vehicle.This may be the case. Still, if our hunch is correct and Apple's car program takes on the form of a car-share service, then we think the company's intentions are far less nefarious. Rather, we wager Apple's goal for IronHeart is to turn CarPlay into a portable profile, allowing its autonomous cars to preemptively adjust comfort and convenience features to the individual preferences of a given passenger.The Apple Car ExperienceImagine the entirely possible future where, with few exceptions, private vehicles are banned from major metro areas such as San Francisco, New York City, and Chicago. Sure, you can take public transportation into the city, but you better hope your destination is located close to a train or bus stop.Alternatively, you can drive your personal car to an Apple Car pickup point located just outside the city. Once parked, the Apple Car you scheduled via your smartphone's app will whisk you away to your specific metropolitan destination with no driving required.An array of vehicle-mounted cameras and lidar sensors work with Apple's Maps app, which includes high-precision mapping of specific metropolitan areas, to help Apple's fleet of cars safely react to unforeseen obstacles, such as pedestrians and road debris. Additional peace of mind comes courtesy of the Apple Cars' vehicle-to-vehicle and vehicle-to-infrastructure communication systems, which allow the autonomous cars to wirelessly "communicate" with one another and the surrounding infrastructure. Energy-dense battery packs afford many hours of continuous operation.Although some users will lease a private Apple Car, most will subscribe to the service that allows them to use the company's fleet of shared autonomous vehicles. Apple Car lessees and subscribers will largely consist of individuals who frequently enter city centers that ban private vehicles.Those unable to or uninterested in justifying the cost of an Apple Car lease or subscription, however, will be able to pay to ride in one of these self-driving EVs on a single-use basis, provided there's a fleet car available for such use. If none is, then single-use customers may decide to forgo the familiar interface of the Apple Car for a readily available autonomous vehicle from a competitor such as Cruise, Waymo, or Zoox.In this hypothetical future, we foresee Apple introducing its automotive worldview with two models of autonomous vehicles for its users to catch a ride in: a larger, boxy multipurpose vehicle, dubbed the ePod, capable of carrying multiple passengers and their associated goods, and a smaller, single-seat option, better known as the ePod Solo. Down the line, there would be a whole fleet of offerings, ranging from eight-passenger vans to open-top sports cars.No matter the model, Apple Car users will need only pair their CarPlay profile to the vehicle, which then automatically adjusts the likes of the display interface, climate control, seat settings, and more to the individual rider's personal preferences. To increase profits, Apple will offer the option to unlock certain features for a small fee. This includes access to the Apple Arcade collection of mobile games, exclusive programming from Apple TV+, and even in-car workouts and meditations through Apple Fitness+.Is the Apple Car Really Coming Soon?Apple's automotive doings remain a moving target, and much about what the company intends to produce in this space has changed since we first imagined the tech giant's four-wheeled machine more than a half-decade ago. That said, the rumor mill indicates the company continues to tinker away at developing a vehicle—there's even chatter Apple targets a launch as early as 2025. In other words, it's only a matter of time until Apple vindicates or disproves everything we think we know about its car program, from the vehicle's (or vehicles') potential design to the whole operation's potential business model.

Pebble Beach Car Week has come and gone. This year's festivities marked my 12th in a row, and the world's biggest automobile bash/gala/jubilee felt more lively and comprehensive than ever. I went as a guest of Cadillac, which was celebrating the brand's 120th birthday. Caddy showed off its Project GTP Hypercar, a stealth-fighter-esque concept that previews the upcoming third-generation prototype race car that will eventually contest the 2024 Le Mans 24 Hours. But the belle of Cadillac's current ball remains the Celestiq, the upcoming hand-built electric supersedan. How big a deal is this thing? GM CEO Mary Barra was at the Celestiq reveal party; I saw her with my own two eyes as I stuffed my maw with caviar-covered tater tots (fat and salt plus fat and salt is delicious—who knew?). Before the beef wellington and lobster were served, I got a long, hard look at the Celestiq and asked a whole mess of questions. Not to be one who bites the hand that feeds me foie gras, but I have some concerns.Can Cadillac Really Sell $300K Cars?First, though, it's important to consider whether the Cadillac brand is strong enough to support a $300,000 car. My take: Absolutely, yes. Even more so than Maybach, I feel Cadillac could compete on equal footing with Bentley and Rolls-Royce should GM ever choose to fully embrace that route. Yes, the Celestiq is being built to go toe to toe against both British brands' upcoming EV entrants. And in more ways than either Bentley or Rolls will ever publicly admit, the Escalade is a true competitor to both the Bentayga and Cullinan. I'll always remember former head of Rolls-Royce design Giles Taylor telling me the Cullinan had to be made much larger after American Rolls-Royce owners were shown a proposal and said something to the effect of, "You call that an SUV? I have an Escalade at the ranch that's three times as big!"Obviously, the Celestiq's success is not a fait accompli. Everything can still go wrong. But for whatever reason, and aside from all the "Standard of the World" sloganeering, Americans simply have a soft spot in our hearts for great Cadillacs. But the XT4? Uh, no. It's a bad little thing our Buyer's Guide has ranked fifteenth in its segment. Fifteenth! Cadillac needs to make sure this sort of product is dead and buried by the time the Celestiq (pronounced "sell-EHS-tick," not "sell-ess-TEEK") shows up in 2024. And, hey, as a sign of good faith to those you're asking to plonk down three big bills, why not kill the XT4 now? "But they sell," I can hear someone all the way in Michigan saying back to me. As Dan Ammann, GM's former CFO, said when Cadillac briefly moved to New York City, "It's easy to look out your window in Detroit and think Cadillac's a success." A rising tide lifts all ships, while anchors do the opposite. If Cadillac wants the Celestiq to succeed, it has shed the dead weight.It Needs to Be Truly Special and BespokeI raised the following several times at the Celestiq party: "I've been to Crewe. I've met the woman who takes 13 hours to hand-stitch every single Bentley steering wheel. And if a Bentley owner hasn't also been to Crewe and met her, they've seen the video. I've also met the guy at Goodwood who hand-paints every single pinstripe on every single Rolls-Royce. Do you have them? Have you hired these people?" I was not thrilled with the answers. I heard that, no, there's no one in-house right now to do those things on the production vehicle, but members of the design team are capable. Narrator's voice: No one on the design team will be doing anything like that on production Celestiqs. I kept pressing and heard a worse answer: The plan is to let items like this be handled by suppliers. Who, Johnson Controls? That's simply not an acceptable answer.I'm not being snobbish for the sake of being snobbish. People who spent $300,000 on an automobile do so because they want to. It's an unneeded, wholly unnecessary luxury. You can't outsource the little things. You have to sweat 'em, which is why Bentley has a guy named Clive (or something similarly British) and his chisel handling the wood. To be fair to Cadillac, and seeing as how I received several different, uncoordinated answers, I don't think the brand has all the answers just yet. The car is still two years away from production. Everyone I spoke with did explain how the level of customization and individual personification will be tops in the industry. Have a guitar string that means something to you? Cadillac will incorporate it into the interior. Same goes for the guitar itself or Granny's dentures—whatever you desire. As one of those Americans with a soft spot in my heart for great Cadillacs, I want nothing more than for GM to get the Celestiq right. But you must at least rise to the level of the competition before you can beat them.What About the Car?I still can't figure out the design. The size is right—read: massive—but I neither love it nor hate it. I think that means I haven't gotten a great look at it yet. Yeah, there were the mediocre press photos, and I saw the car at night in a crowded party, but I still don't feel like I've really seen the thing. The front end is imposing but eyeless, like a blind shark. The hard side is different to the point that I'm not sure what to make of it. I see an Audi concept car mixed with SUX 6000 from Robocop. The rear glass needs a tint, and I'd love to see a Celestiq in a color other than gray. The rear end is the most successful part of the design to my eyes, but still there are angles—much like the new Nissan Z—that make me suddenly go, "Hmmm." I think the actual production version needs to be a grand slam knockout. Nothing should be able to be questioned.The interior is commodious, a true four-throne luxury villa. Although, boy, it would have been cool to have seen a themed interior, one showing off the customization Cadillac kept bragging about. Caddy, I have one of Billie Joe Armstrong's guitar strings from a Green Day show in 1992 (before they sold out!) in a box somewhere if you need it. Speaking of cool, the interior felt a bit frore, like sitting in a robot's lap. Cadillac's design team kept stressing that, "Everything that looks like metal is metal." Indeed, but how about some leather and/or wood?The most troubling thing about the interior is the massive screen that spans from one A-pillar to the other. Why's that a problem? Well, unless Cadillac has the software engineers on hand to make sure the screen is constantly filled with car-appropriate stuff, you're instead going to have a big, empty screen. That ain't world-class luxury. I asked if there's a way for the screen to go away, pointing out that in both Bentleys and Rolls-Royces there are ways to hit a switch and the screen is suddenly replaced or covered by wood. Cadillac's answer was no. But what if a customer doesn't want to see the screen? The key to cars like this is being able to answer yes, almost no matter the request.PostscriptThere was much sarcastic chatter about Cadillac's plan to fly customers to GM Technical Center in Warren, Michigan, when it's time to begin customizing the car. 'Thank you for your $300K, here's your ticket to Detroit.' And, 'where is Cadillac going to hotel these well-heeled customers, downtown at the Book Cadillac?' Mind you, these were dudes from Detroit making these cracks. I've always admired the Tech Center from afar—it's a mid-century architectural masterpiece—though I've never visited. I have been to Crewe and Goodwood, Maranello and Sant'Agata Bolognese, and Porsche's Exclusive Manufaktur showroom in Zuffenhausen, all places where people visit in order to customize cars at this price point. Making this sort of visit a positive one is vital. I think Cadillac's on the right track here.The night after the Cadillac Celestiq party, I attended the annual Bentley Signature Party where Bentley's CEO Adrian Hallmark took the wraps off the brand's not very good-looking Batur. (It looks like it could be the 2028 Infiniti Q60.) Once inside the fabulous house on Pebble Beach's 17th fairway that Bentley rents year after year, I noticed the whole team from Crewe was dressed like dandies. Rule Britannia and all that, but my word, did the Bentley team look well tailored. Classy, high end, like the sort of people who might know a thing or two about selling you a $300,000 car. Team Cadillac? Far too many white T-shirts from multipacks worn under dress shirts. It's a Midwest thing, I get it, but come on.But let's back up, all the way to the night before the Celestiq party. That evening, I attended the Land Rover party where we were shown the Range Rover Carmel Edition. It's going to be the rarest Range Rover ever built, limited to just 17 units (one for each mile of 17-Mile Drive), has a pretty nifty interior, and stickers for $345,000. Yes, I spit my champagne out when the price was revealed. However, Joe Eberhardt, the CEO of Jaguar Land Rover, did mention that the only people being invited to purchase a Carmel Edition were standing right there. I heard the car sold out later that weekend. Perhaps that means $345,000 ain't what it used to be. Maybe Cadillac knows exactly what it's doing. Check back here in 2024.

ford f-150-lightning Full OverviewProsEffortless accelerationImpressive handlingAuthoritative one-pedal driving ConsBumps and potholes shake the cabinCharging times are unpredictableLong-distance towing is impractical Lightning-Quick ReflexesBig-Truck VibesYour Range May VaryModernizing the Pickup TruckThe EV Has ArrivedLooks good! More details?2022 Ford F-150 Lightning Platinum Specifications Show All