Watch Every Car Commercial From Super Bowl LVI, 2022's Big Game

Watch Every Car Commercial From Super Bowl LVI, 2022's Big Game

Watch Every Car Commercial From Super Bowl LVI, 2022's Big Game

Miss the Big Game this year? Maybe you don't get into the whole "sports thing." Either way, the commercials are always a huge part of the Super Bowl broadcast. Seeing as how you're reading about those game-day ads here, on MotorTrend, guess what? We're going to talk about the car commercials from Super Bowl LVI, of course! Here's a quick recap of the car spots we spotted during the game:

Chevrolet | "New Generation"

Fans of "The Sopranos" probably spat out their drinks and sat up when the HBO series' theme song "Woke Up This Morning" started oozing from their speakers while the show's opening sequence driving from New York City to New Jersey rolled on. But something in the iconic opening is different...James Gandolfini's Tony Soprano isn't peeking at us through the rearview mirror...it's his on-screen daughter, Meadow (Jamie-Lynn Sigler). And there's something different about Tony's '90s Chevy Suburban...the dashboard looks way too modern. Without giving away the ending, "New Generation" reimagines the Sopranos' original family ride as the new Silverado EV pickup. Cool.

Hyundai | "History Of Evolution"

Starring actor Jason Bateman in his more usual comedic guise—as opposed to his darker turn in the drama "Ozarks" on Netflix—this Hyundai ad runs viewers through major technological developments throughout history while reminding them that those developments always had a rough start. This pivots, eventually, to the concept of an electric vehicle, which Bateman says is now reaching maturity—thanks to, of course, the new Ioniq 5 electric crossover. We're not sure about the Ioniq 5 being the be-all, end-all of EVs, but it is a darn good battery-electric SUV. And affordable, too.

Kia | "Robo Dog"

This Kia spot is cute and includes a dog, ripping a page out of Subaru's advertising playbook. But while general audiences might find the robot-puppy-finding-a-new-home-with-a-human plotline endearing, it takes a closer read to realize Kia is plugging (pun intended) the new EV6 electric crossover's ability to power other things using its battery. To wit, at the end of the commercial, the robo-dog is "saved" by an EV6 driver using its "vehicle-to-load" charging function, which can deliver electricity from the battery to external sources, be it a large appliance during a power outage or a stricken robotic puppy.

Nissan | "Thrill Driver"

Viewers should by now be familiar with actress Brie Larson making appearances in Nissan ads. For the Super Bowl, Nissan throws in a few more stars, including Eugene Levy, Dave Bautista, and Danai Gurira, to shill an unlikely car: The 2023 Z sports car. Hey, we're all for sports cars, but it's definitely unusual for an automaker to use such high-dollar ad space for a low-volume, two-seat sports car.

BMW | "Zeus & Hera"

BMW's ad leverages the high-wattage star power of Arnold Schwartzenegger and Salma Hayek but fails to generate much of a spark for the new iX electric SUV. Basically, Arnold plays Zeus and Hayek plays Hera; the god is retired yet is always being asked to charge up dead electronic devices using his lightning power (thunder?). Clearly tiring of his role as a god-smartphone-charger, Zeus is relieved to be given an iX by Hera, presumably because it zaps up Zeus rather than the other way around.

GM | "Dr. EV-il"

Reprising his role as Dr. Evil from the iconic Austin Powers comedies, Mike Myers holds court in one of his classic boardroom scenes with other original castmembers, including his son Scott (Seth Green); number two, Number Two (Rob Lowe); and Frau Farbissina (Mindy Sterling), while discussing his latest plans for world domination. Only one hitch: Climate change, which is billed as a pressing issue to first surmount. Dr. Evil must save the world in order to take it over, in essence, and needs to lower his carbon footprint to help. This is where GM's growing lineup of EVs comes in to play, and explains why Dr. Evil has anything to do with GM's EV lineup—Dr. EV-il, get it? The gang drives off in a new Hummer EV, a Silverado EV, and what appears to be a Cadillac Lyriq.

Porsche | "Topgun: Maverick x Porsche"

Porsche is one automaker that likely doesn't need to advertise, but here they are! This is less a commercial for a specific Porsche model than a crossover ad for its sports cars and the upcoming sequel to "Top Gun." If you remember the original fighter-jet bromance cinematic masterpiece, then you remember the love interest of Tom Cruise's character drove a classic Porsche; we assume, based on this ad, that a Porsche will feature in the new film, "Top Gun: Maverick." Really, it doesn't matter, because Porsche has wisely leveraged one of the best theme songs ever for a car ad.

Polestar | "No Compromises"

The brief, simple commercial from Polestar, Volvo's all-electric offshoot, seems effective. Listing several "no" phrases while flashing over the body of a Polestar 2 EV, "No Compromises" is a quiet introduction for Polestar on a stage as big as the Super Bowl, but it'll surely get people talking, and that's exactly what an upstart automaker wants.

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