Watch Every Car Commercial From Super Bowl LVI, 2022's Big Game
Miss the Big Game this year? Maybe you don't get into the whole "sports thing." Either way, the commercials are always a huge part of the Super Bowl broadcast. Seeing as how you're reading about those game-day ads here, on MotorTrend, guess what? We're going to talk about the car commercials from Super Bowl LVI, of course! Here's a quick recap of the car spots we spotted during the game:
Chevrolet | "New Generation"
Fans of "The Sopranos" probably spat out their drinks and sat up when the HBO series' theme song "Woke Up This Morning" started oozing from their speakers while the show's opening sequence driving from New York City to New Jersey rolled on. But something in the iconic opening is different...James Gandolfini's Tony Soprano isn't peeking at us through the rearview mirror...it's his on-screen daughter, Meadow (Jamie-Lynn Sigler). And there's something different about Tony's '90s Chevy Suburban...the dashboard looks way too modern. Without giving away the ending, "New Generation" reimagines the Sopranos' original family ride as the new Silverado EV pickup. Cool.
Hyundai | "History Of Evolution"
Starring actor Jason Bateman in his more usual comedic guise—as opposed to his darker turn in the drama "Ozarks" on Netflix—this Hyundai ad runs viewers through major technological developments throughout history while reminding them that those developments always had a rough start. This pivots, eventually, to the concept of an electric vehicle, which Bateman says is now reaching maturity—thanks to, of course, the new Ioniq 5 electric crossover. We're not sure about the Ioniq 5 being the be-all, end-all of EVs, but it is a darn good battery-electric SUV. And affordable, too.
Kia | "Robo Dog"
This Kia spot is cute and includes a dog, ripping a page out of Subaru's advertising playbook. But while general audiences might find the robot-puppy-finding-a-new-home-with-a-human plotline endearing, it takes a closer read to realize Kia is plugging (pun intended) the new EV6 electric crossover's ability to power other things using its battery. To wit, at the end of the commercial, the robo-dog is "saved" by an EV6 driver using its "vehicle-to-load" charging function, which can deliver electricity from the battery to external sources, be it a large appliance during a power outage or a stricken robotic puppy.
Nissan | "Thrill Driver"
Viewers should by now be familiar with actress Brie Larson making appearances in Nissan ads. For the Super Bowl, Nissan throws in a few more stars, including Eugene Levy, Dave Bautista, and Danai Gurira, to shill an unlikely car: The 2023 Z sports car. Hey, we're all for sports cars, but it's definitely unusual for an automaker to use such high-dollar ad space for a low-volume, two-seat sports car.
BMW | "Zeus & Hera"
BMW's ad leverages the high-wattage star power of Arnold Schwartzenegger and Salma Hayek but fails to generate much of a spark for the new iX electric SUV. Basically, Arnold plays Zeus and Hayek plays Hera; the god is retired yet is always being asked to charge up dead electronic devices using his lightning power (thunder?). Clearly tiring of his role as a god-smartphone-charger, Zeus is relieved to be given an iX by Hera, presumably because it zaps up Zeus rather than the other way around.
GM | "Dr. EV-il"
Reprising his role as Dr. Evil from the iconic Austin Powers comedies, Mike Myers holds court in one of his classic boardroom scenes with other original castmembers, including his son Scott (Seth Green); number two, Number Two (Rob Lowe); and Frau Farbissina (Mindy Sterling), while discussing his latest plans for world domination. Only one hitch: Climate change, which is billed as a pressing issue to first surmount. Dr. Evil must save the world in order to take it over, in essence, and needs to lower his carbon footprint to help. This is where GM's growing lineup of EVs comes in to play, and explains why Dr. Evil has anything to do with GM's EV lineup—Dr. EV-il, get it? The gang drives off in a new Hummer EV, a Silverado EV, and what appears to be a Cadillac Lyriq.
Porsche | "Topgun: Maverick x Porsche"
Porsche is one automaker that likely doesn't need to advertise, but here they are! This is less a commercial for a specific Porsche model than a crossover ad for its sports cars and the upcoming sequel to "Top Gun." If you remember the original fighter-jet bromance cinematic masterpiece, then you remember the love interest of Tom Cruise's character drove a classic Porsche; we assume, based on this ad, that a Porsche will feature in the new film, "Top Gun: Maverick." Really, it doesn't matter, because Porsche has wisely leveraged one of the best theme songs ever for a car ad.
Polestar | "No Compromises"
The brief, simple commercial from Polestar, Volvo's all-electric offshoot, seems effective. Listing several "no" phrases while flashing over the body of a Polestar 2 EV, "No Compromises" is a quiet introduction for Polestar on a stage as big as the Super Bowl, but it'll surely get people talking, and that's exactly what an upstart automaker wants.
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Well, it looks like the 2022 Dodge Challenger SRT Hellcat manual option has been removed from Dodge's site, for now. You could potentially blame the lack of popularity of manuals in most new car sales, but it seems Dodge's reasoning is a bit more digital than that. The Powertrain Control Module (PCM) fitted to manual-equipped Challengers required a new calibration, putting any chance of getting a stick on the model on ice.A forum post, via Road & Track, dating back to December 10, 2021 shows that the manual transmission version of the Challenger Hellcat is not currently available. However, looking on Dodge's website, every other manual option of the Challenger can be ordered-but the Hellcat manual isn't even on the site. That same forum post also alleges that getting the manual transmission paired with the Hellcat's 6.2 liter supercharged Hemi V-8 to pass emissions is the issue, which could imply this is the required recalibration Dodge mentioned.There might be some grain of truth to that, but we weren't able to directly confirm. When we did ask if there was a calibration issue with the Challenger Hellcat, Dodge did confirm, but added that updating calibrations are a normal part of vehicle production and that this isn't related to the issues with silicon-based chip and PCM supply shortages currently disrupting the industry.It would appear that setting up this new calibration might take some time. Dodge says it's unsure of when the updated programming will be ready and when the Challenger Hellcat manual will come back for ordering. For now, if you were interested in a manual Challenger Hellcat (and why wouldn't you be?) you'll have to pick something else, go with the automatic, or just wait and hope Dodge can bring it back.
Looking to deck out your Tesla with carbon-fiber dress-up bits? A new lineup of carbon parts from Unplugged Performance bring more than an extra dash of splash—they're manufactured by none other than Koenigsegg. Yes, that Koenigsegg, the hypercar manufacturer behind crazed top-speed runs and exotic (internal-combustion) engine technologies.This collaboration, dubbed UP x KAM, in reference to Koenigsegg Advanced Manufacturing, kicks off with carbon-fiber spoilers for the Tesla Model 3, Model Y, Model S, and Model X, as well as wider front fenders and a "high-downforce" spoiler for the Model 3 specifically. More parts are promised later this year.While the parts themselves cost significantly less than, say, one entire Koenigsegg hypercar, these aren't Pep Boys bits. The regular spoilers for the Model 3 and Y run $1,745 apiece and are claimed to aid each vehicle's aero efficiency. The "long-tail" spoilers for the Model S sedan and X SUV cost a cool $2,495. And those wider Ascension R front fenders for the Model 3? Those are listed at an eye-popping $8,845; to be fair, the lightweight wings lend the Model 3 a spicy vibe while their 0.8-inch extra width helps accommodate up to 315-section tires, compared to the biggest a regular 3 can comfortably swallow, 275 to 295s. Unplugged Performance also claims the fenders, when used in collaboration with other Ascension-R front-end parts, help with downforce.Every component comes with a nifty UP x KAM sticker denoting the Koenigsegg, er, koennection, and each piece is handmade. Quantities of these first-run products are limited, so if you want some for your Tesla, you better hurry. Unplugged Performance also has its own assortment of exterior upgrades for Teslas, in case you miss out.
The third-generation Ford Everest has made its global debut. If you've never heard of this three-row SUV—and you are scratching your head trying to figure out what it is—that's because it has never been offered in the United States, and it never will be. The Everest is sold in places like Australia, South Africa, the Philippines, the Middle East, and Southeast Asia. Lament as you may from the highest mountaintops, but we won't be getting this mighty handsome, muscularly modern seven-seater. Add it to the list of forbidden fruit, alongside the Toyota Land Cruiser—the key difference being that the Land Cruiser was offered here, until recently.The third-generation 2023 Ford Everest is basically a global-market midsize 2023 Ranger pickup clad in SUV skin. Ever wonder what an SUV Ranger would look like? Look at the Everest. Ranger in the front, with a closed-in body (not bed) in the back. Recall that the Ranger's redesign for 2023 gives it a totally different look than the current Ranger, and the Everest adopts these same blocky new design cues. In addition to sharing the upgraded Ford T-6 platform, the Fords share a lot when it comes to the front fascia, including the C-clamp headlights and grille design.The next-gen Ford Everest will be offered with a trio of turbodiesel engines or a gasoline-fed 2.3-liter EcoBoost I-4, with availability depending on the market. The diesel engines include the 3.0-liter Power Stroke V-6 (a variant of what was offered in the F-150), a single-turbo 2.0-liter I-4, and a bi-turbo 2.0-liter I-4. These engines will be mated to six- or ten-speed automatic transmissions. Max towing is an impressive 7,716 pounds. At launch, it'll be available in Sport, Titanium+, and Platinum trims.Ford likens the improved interior of the Ford Everest to a "sanctuary," a quiet place where occupants from all rows can talk to each other without yelling. If that's what the new Ranger is like inside, great, because this Everest seems to share much with that pickup's interior. Like the Ranger, the Everest gets a portrait-oriented 10.1- or 12.0-inch vertical center stack touchscreen equipped with SYNC 4A. This screen displays a 360-degree camera view with a split-view display, making parking or negotiating tight spaces easier. Behind the steering wheel resides an 8.0- or 12.4-inch digital instrument panel, replacing analogue clusters.When it comes to off-road capability, the Everest is exploration ready. Its wider track, longer wheelbase, and tweaks to the damper settings help keep the SUV planted. Although some markets will have an available two-wheel drive offering, the Everest will mostly get one of two four-wheel drive systems (part-time and permanent). The Everest can ford through over 2.5 feet of water, just a few inches less than the Bronco. It has underbody protection, selectable off-road drive modes, a rear locking differential, two front tow hooks, engine bay space for a second battery, and upfitter accessory switches. There's an off-road screen display that shows pertinent vehicle information, a front camera view, predictive overlay guidelines, and more. Owners trying to set up camp in the dark can control the new exterior zone lighting system via the FordPass App.Is it selfish to lust after unobtainable factory vehicles like the Ford Everest and wish their presence in our stateside lineup? No. It would be awesome to have here. So why don't we get the Ford Everest? Because we get the Ford Bronco, which may be considered too similar and (probably) more popular. The Bronco and Everest would be in the same midsize SUV category, creating too much overlap. The Bronco is basically our Ranger-based SUV, meaning the Everest would be...another Ranger-based SUV. However, the Bronco is a beast of its own and is so fundamentally different than the Ranger—different suspension, different body—that one could argue there is room for the Everest, an actual Ranger-looking Ranger-based SUV.Going a step further, there would be utmost demand for an Everest Raptor in the U.S. After all, there is a Ranger Raptor that's already paved the way, and there's a Bronco Raptor. We're happy for the parts of the world that will get the the new SUV, but the real mountaintop high would be news of an Everest to call our own.
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