2024 Ram 1500 EV: Better Late Than Never
WHAT IT IS: Ram's entry in the full-size electric pickup truck segment. Here, our artist has illustrated what the new truck could look like, based on teaser images and our sources.
WHY IT MATTERS: Full-size pickups are big business, and Ram's 1500 is an award-winning choice. But Ram finds itself late to the party when it comes to an electric truck. A 2024 launch puts it behind the 2023 Ford F-150 Lightning, Chevrolet Silverado and GMC Sierra EVs, the 2022 GMC Hummer EV, and the Rivian R1T. Ram must work to stand out when it arrives.
PLATFORM AND POWERTRAIN: Ram's electric pickups will ride on the new STLA Frame dedicated electric vehicle architecture. STLA will support the Ram 1500 light-duty EV and a Ram heavy-duty electric truck, including a fleet variant that uses a fuel cell to generate its electricity. It might also come with a range extender, which Ram calls the Range Electric Paradigm Breaker.
Electric motors front and back will provide all-wheel-drive capability. Battery packs could range up to 200 kWh to provide the promised 500 miles of range, and the 800-volt architecture will speed up the fast charging. Ram is going for a dramatic, sleek, and modern look to differentiate the EV from the conventional truck lineup. The brand says it will make up for its tardiness with class-besting towing, payload, range, and charge time. And with it being Ram, we expect a top-notch interior with clever features, big screens, and myriad high-quality materials.
ESTIMATED PRICE: $45,000
EXPECTED ON-SALE DATE: 2024
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Pebble Beach Car Week has come and gone. This year's festivities marked my 12th in a row, and the world's biggest automobile bash/gala/jubilee felt more lively and comprehensive than ever. I went as a guest of Cadillac, which was celebrating the brand's 120th birthday. Caddy showed off its Project GTP Hypercar, a stealth-fighter-esque concept that previews the upcoming third-generation prototype race car that will eventually contest the 2024 Le Mans 24 Hours. But the belle of Cadillac's current ball remains the Celestiq, the upcoming hand-built electric supersedan. How big a deal is this thing? GM CEO Mary Barra was at the Celestiq reveal party; I saw her with my own two eyes as I stuffed my maw with caviar-covered tater tots (fat and salt plus fat and salt is delicious—who knew?). Before the beef wellington and lobster were served, I got a long, hard look at the Celestiq and asked a whole mess of questions. Not to be one who bites the hand that feeds me foie gras, but I have some concerns.Can Cadillac Really Sell $300K Cars?First, though, it's important to consider whether the Cadillac brand is strong enough to support a $300,000 car. My take: Absolutely, yes. Even more so than Maybach, I feel Cadillac could compete on equal footing with Bentley and Rolls-Royce should GM ever choose to fully embrace that route. Yes, the Celestiq is being built to go toe to toe against both British brands' upcoming EV entrants. And in more ways than either Bentley or Rolls will ever publicly admit, the Escalade is a true competitor to both the Bentayga and Cullinan. I'll always remember former head of Rolls-Royce design Giles Taylor telling me the Cullinan had to be made much larger after American Rolls-Royce owners were shown a proposal and said something to the effect of, "You call that an SUV? I have an Escalade at the ranch that's three times as big!"Obviously, the Celestiq's success is not a fait accompli. Everything can still go wrong. But for whatever reason, and aside from all the "Standard of the World" sloganeering, Americans simply have a soft spot in our hearts for great Cadillacs. But the XT4? Uh, no. It's a bad little thing our Buyer's Guide has ranked fifteenth in its segment. Fifteenth! Cadillac needs to make sure this sort of product is dead and buried by the time the Celestiq (pronounced "sell-EHS-tick," not "sell-ess-TEEK") shows up in 2024. And, hey, as a sign of good faith to those you're asking to plonk down three big bills, why not kill the XT4 now? "But they sell," I can hear someone all the way in Michigan saying back to me. As Dan Ammann, GM's former CFO, said when Cadillac briefly moved to New York City, "It's easy to look out your window in Detroit and think Cadillac's a success." A rising tide lifts all ships, while anchors do the opposite. If Cadillac wants the Celestiq to succeed, it has shed the dead weight.It Needs to Be Truly Special and BespokeI raised the following several times at the Celestiq party: "I've been to Crewe. I've met the woman who takes 13 hours to hand-stitch every single Bentley steering wheel. And if a Bentley owner hasn't also been to Crewe and met her, they've seen the video. I've also met the guy at Goodwood who hand-paints every single pinstripe on every single Rolls-Royce. Do you have them? Have you hired these people?" I was not thrilled with the answers. I heard that, no, there's no one in-house right now to do those things on the production vehicle, but members of the design team are capable. Narrator's voice: No one on the design team will be doing anything like that on production Celestiqs. I kept pressing and heard a worse answer: The plan is to let items like this be handled by suppliers. Who, Johnson Controls? That's simply not an acceptable answer.I'm not being snobbish for the sake of being snobbish. People who spent $300,000 on an automobile do so because they want to. It's an unneeded, wholly unnecessary luxury. You can't outsource the little things. You have to sweat 'em, which is why Bentley has a guy named Clive (or something similarly British) and his chisel handling the wood. To be fair to Cadillac, and seeing as how I received several different, uncoordinated answers, I don't think the brand has all the answers just yet. The car is still two years away from production. Everyone I spoke with did explain how the level of customization and individual personification will be tops in the industry. Have a guitar string that means something to you? Cadillac will incorporate it into the interior. Same goes for the guitar itself or Granny's dentures—whatever you desire. As one of those Americans with a soft spot in my heart for great Cadillacs, I want nothing more than for GM to get the Celestiq right. But you must at least rise to the level of the competition before you can beat them.What About the Car?I still can't figure out the design. The size is right—read: massive—but I neither love it nor hate it. I think that means I haven't gotten a great look at it yet. Yeah, there were the mediocre press photos, and I saw the car at night in a crowded party, but I still don't feel like I've really seen the thing. The front end is imposing but eyeless, like a blind shark. The hard side is different to the point that I'm not sure what to make of it. I see an Audi concept car mixed with SUX 6000 from Robocop. The rear glass needs a tint, and I'd love to see a Celestiq in a color other than gray. The rear end is the most successful part of the design to my eyes, but still there are angles—much like the new Nissan Z—that make me suddenly go, "Hmmm." I think the actual production version needs to be a grand slam knockout. Nothing should be able to be questioned.The interior is commodious, a true four-throne luxury villa. Although, boy, it would have been cool to have seen a themed interior, one showing off the customization Cadillac kept bragging about. Caddy, I have one of Billie Joe Armstrong's guitar strings from a Green Day show in 1992 (before they sold out!) in a box somewhere if you need it. Speaking of cool, the interior felt a bit frore, like sitting in a robot's lap. Cadillac's design team kept stressing that, "Everything that looks like metal is metal." Indeed, but how about some leather and/or wood?The most troubling thing about the interior is the massive screen that spans from one A-pillar to the other. Why's that a problem? Well, unless Cadillac has the software engineers on hand to make sure the screen is constantly filled with car-appropriate stuff, you're instead going to have a big, empty screen. That ain't world-class luxury. I asked if there's a way for the screen to go away, pointing out that in both Bentleys and Rolls-Royces there are ways to hit a switch and the screen is suddenly replaced or covered by wood. Cadillac's answer was no. But what if a customer doesn't want to see the screen? The key to cars like this is being able to answer yes, almost no matter the request.PostscriptThere was much sarcastic chatter about Cadillac's plan to fly customers to GM Technical Center in Warren, Michigan, when it's time to begin customizing the car. 'Thank you for your $300K, here's your ticket to Detroit.' And, 'where is Cadillac going to hotel these well-heeled customers, downtown at the Book Cadillac?' Mind you, these were dudes from Detroit making these cracks. I've always admired the Tech Center from afar—it's a mid-century architectural masterpiece—though I've never visited. I have been to Crewe and Goodwood, Maranello and Sant'Agata Bolognese, and Porsche's Exclusive Manufaktur showroom in Zuffenhausen, all places where people visit in order to customize cars at this price point. Making this sort of visit a positive one is vital. I think Cadillac's on the right track here.The night after the Cadillac Celestiq party, I attended the annual Bentley Signature Party where Bentley's CEO Adrian Hallmark took the wraps off the brand's not very good-looking Batur. (It looks like it could be the 2028 Infiniti Q60.) Once inside the fabulous house on Pebble Beach's 17th fairway that Bentley rents year after year, I noticed the whole team from Crewe was dressed like dandies. Rule Britannia and all that, but my word, did the Bentley team look well tailored. Classy, high end, like the sort of people who might know a thing or two about selling you a $300,000 car. Team Cadillac? Far too many white T-shirts from multipacks worn under dress shirts. It's a Midwest thing, I get it, but come on.But let's back up, all the way to the night before the Celestiq party. That evening, I attended the Land Rover party where we were shown the Range Rover Carmel Edition. It's going to be the rarest Range Rover ever built, limited to just 17 units (one for each mile of 17-Mile Drive), has a pretty nifty interior, and stickers for $345,000. Yes, I spit my champagne out when the price was revealed. However, Joe Eberhardt, the CEO of Jaguar Land Rover, did mention that the only people being invited to purchase a Carmel Edition were standing right there. I heard the car sold out later that weekend. Perhaps that means $345,000 ain't what it used to be. Maybe Cadillac knows exactly what it's doing. Check back here in 2024.
It's never a bad day when an automaker announces that a vehicle will be manufactured here in the U.S. for American consumers. But that's only part of the story of the 2023 Volkswagen ID4, the compact electric SUV that's seeing production expanded from Germany to the United States, as it's also coming in with new pricing and a new entry-level battery pack to price it under $40,000. It also gets some new standard features, updated exterior colors and trim, and a new interior design.American MadeAs part of its $800 million investment in Tennessee, Volkswagen will begin assembly of the 2023 ID4 at its Chattanooga factory, not far from its recently built battery lab for EV battery production and research. Unfortunately, despite being assembled in the U.S. (and no longer requiring a long boat trip to reach our shores), the ID4 retains its destination charge for the 2023 model. That charge has recently risen from $1,195 to now $1,295. Not a huge increase, sure, but disappointing to see that not go down given how the VW is now locally sourced.Four New TrimsIn addition to the ID4 Pro and Pro S in RWD and AWD, there are now a few new trims. First is the ID4 Standard (yes, that is its trim name) that comes with a smaller 62 kWh battery. This is the new entry-level ID4; above it sits the also-new S trim, which gets the same 62 kWh battery. There also is a new Pro S Plus trim that slots above the Pro S, replacing the Gradient package that was offered in 2022 and bringing a suite of unique features. All Pro models will get the larger 82 kWh battery pack along with the 170 kW DC Fast Charge rate. At the time of writing, VW did not state what the DC Fast Charge rate would be for the 62 kWh battery pack.Prices Have Gone Up, But You Do Get More for Your ID4While the new Standard is cheaper than last year's least-expensive ID4, the $42,525 Pro, there are a few price increases on the carryover trims (Pro included). A 2023 ID4 RWD Pro costs $1,365 more than the 2022 model, while the AWD Pro $1,485 more, the RWD Pro S costs $1,865 more, and the AWD Pro S sees a $1,985 increase. (Those price hikes include the $100-pricier destination charge, too.) Those extra dollar signs are at least offset by some new features and technology. Plug&Charge, the bi-directional J1772 CCS socket that both charges the ID4 and can power other EVs, is now standard across the line.All ID4 trims come with dashboard stitching, leatherette steering wheels and seat features; heated seats; forward collision with emergency braking with pedestrian and cyclist detection; active blind spot assist, high beam light assist, parking assist with memory parking and distance assist; LED lighting with auto headlights that come with rain sensing wipers; and IQ.Drive that features lane keep assist, traffic sign recognition and Emergency Assist 3.0. For your advanced driver assist needs, the ID4 also has Travel Assist 2.0 on all trims that features stop-and-go cruise control and driver-initiated lane change functionality. On top of all that, owners will get three years of free 30-minute DC fast charging sessions at Electrify America stations.What Separates Each ID4 Trim?While the Standard and Pro are rather basic (when compared to S trims) with their features and 19-inch wheels, they do feature their own unique interior colors and melange fabric and leatherette heated manual seats. The two interior treatments are Stone (gray and black accents) and Nutmeg (brown hues). The rear seats are a 60/40 split design with no other features. Going with the Pro model, you get the option of AWD which nets you a 2,700 lbs towing capacity and a heated front windshield. The Pro models are also the only way to get the 82 kWh battery pack, as mentioned earlier.Stepping up into the S trims, you get leatherette seat seat inserts rather than the cloth, but the inserts have a design perforated into the material and are 12-way power with a memory function. Color options for the inside are Galaxy where its leatherette inserts are black with platinum gray bolsters, door inserts, dash, a black leatherette heated steering wheel, and a black display. Cosmic features gray leatherette inserts with blue bolsters, door inserts, and dash with a white leatherette heated steering wheel, and a white display. You also get a 30 color ambient lighting rather than the multi-color ambient lighting system. For the rear seats, S trims get a 60/40 split seat with pass-through and a folding center armrest with cupholders. You and your passengers are also treated to a panoramic roof with an electric sunshade. The LED lights on the S Trims feature VW's AFS adaptive front lights and a lighted front and rear "VW" emblem and grille accent. The non-Pro S trim also only gets the 62 kWh battery pack and RWD but it and the Pro versions get 20-inch wheels.Want an ID4 with the most stuff? Look at the Pro S Plus in either RWD or AWD. Along with the S and Pro features, you also get unique 20-inch wheels, a three-zone climate control with rear passenger controls, and digital sound package that includes a subwoofer. The 60/40 passthrough seats are also heated (outboard positions only). Silver accents replace gloss black trim on both the front and rear bumpers; the mirrors feature accent lighting that are both power folding and heated; and this is the only trim to get a surround view camera over the standard rearview camera.How Much is a 2023 Volkswagen ID4?While the price increases year-over-year for the carryover ID4 models are expected, the cost of the 2023 ID4 is still relatively affordable when compared to new crossovers and other EVs of its size. The ID4 Standard will run you $38,790 (again, thousands less than last year's cheapest ID4, albeit with less battery) while stepping up to the ID4 S jumps up to $43,790. The RWD version of the ID4 Pro is $43,790 while the AWD version is $47,590. The Pro S RWD is $48,790 and the AWD version is $52,490. The top-of-the-line ID4 is the Pro S Plus, which runs $51,490 with the RWD and $55,290 with AWD. And remember, the ID4 still qualifies for the $7,500 federal EV tax credit, in addition to any local EV incentives a full battery-electric car might qualify for. Below we've gathered every 2023 ID4 trim level's price, range, and battery size for comparison: Battery / Motor Range Price ID4 Standard 62 kWh / single motor 208 miles $38,790 ID4 S 62 kWh / single motor 208 miles $43,790 ID4 Pro 82 kWh / single motor 275 miles $43,790 ID4 Pro AWD 82 kWh / dual motor 255 miles $47,590 ID4 Pro S 82 kWh / single motor 275 miles $48,790 ID4 Pro S AWD 82 kWh / dual motor 255 miles $52,590 ID4 Pro S Plus 82 kWh / single motor 275 miles $51,490 ID4 Pro S Plus AWD 82 kWh / dual motor 255 miles $55,290 Show All
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