2023 Toyota Crown First Look: Heavy Lies the Question "Why?"
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There's a very human instinct that, when faced with a problem, one must do something. Take action, lest we possibly lose control over the outcome. Toyota isn't human, it's a car company. But humans work there, and those people seemed concerned enough about customers' wholesale abandonment of full-size sedans in favor of SUVs, they decided to do something about it. The 2023 Toyota Crown is that something.
Programmatically, at least, it makes sense: Full-size cars like the Avalon—which Toyota recently discontinued—might as well be invisible to most buyers because, well, they're low to the ground and conspicuously not SUVs. So, why not make a sedan taller, creating a swoopy four-door that is neither SUV nor car—with a trunk, no less? It's a curious choice that'd be bold if not for the ample historical evidence that such a vehicle isn't the genius white-space opportunity Toyota thinks it is. Remember AMC's Eagle Sedan, or Subaru's Legacy SUS (that's Sport Utility Sedan), or more recently, Volvo's S60 Cross Country? We didn't think so.
Toyota insists we haven't quite been here before. Those other lifted, SUV-ish sedans (sedan-UVs?) were smaller midsizers, and weren't offered in the same fevered, SUV-crazed market crucible we're living through today. Oh, and this one's sporty! And a hybrid! Okay, maybe?
The Crown nameplate is not new. In fact, it adorned the first Toyotas sold here in America back in the 1950s, before fading from this market in the early '70s. All in all, it's been through 15 generations overseas, where it has long been attached to premium Toyota sedans. (More recently, Toyota added an SUV version based on what we know as the Highlander, and it's expected that the Crown family in Japan will grow to include more body styles soon.) Consider the Crown name appropriate, then, for this up-market four-door, which, yes, essentially fills in for the now-dead Avalon in Toyota's U.S. lineup.
To further differentiate the Crown from mere cars—or similarly sized offerings such as Nissan's Maxima or Dodge's Charger—all-wheel drive is standard. So is hybrid power. On the entry-level Crown XLE and midlevel Crown Limited, that hybrid power is delivered by the latest version of Toyota's 2.5-liter-four-cylinder-based gas-electric combination, similar to what you'd find in the RAV4 Hybrid crossover. Final power figures are forthcoming, but look for something in the neighborhood of 236 hp between the dual front electric motors and gas engine and the separate (third) electric motor that independently powers the rear axle. Toyota expects this combination will deliver up to 38 mpg combined.
Step up to the range-topping Crown Platinum, and Toyota swaps in a hybrid powertrain geared toward sportiness over efficiency. In goes a new 2.4-liter turbo four-cylinder and six-speed automatic transmission combo with an electric motor standing in for the torque converter, plus a larger rear-axle motor. This layout mimics that on the new-generation Lexus RX's 500h F Sport trim, though instead of 367 hp it delivers 340, along with some 400-lb-ft of torque. The Platinum also has a Sport+ drive mode (XLE and Limited models top out at "Sport") and paddle shifters for its automatic transmission. (The XLE and Limited, like other Toyota hybrids, have a planetary-type continuously variable automatic transmission tuned for smoothness.) Fuel economy drops to a combined 28 mpg, perhaps a worthy tradeoff for the huge power.
Toyota says the Crown generally and the Platinum specifically are tuned for sportiness, though both also prioritize quiet operation and comfort, with standard acoustic front glass and a thick noise-absorbing mat lining the firewall. If those sound like disparate and conflicting goals, well, consider them on-brand: You're talking about a vehicle that can't figure out if it's an SUV or a car. Internal strife seems to be its thing.
The Crown itself is big. Think Avalon big. It is 194 inches long, 72.4 inches wide, 60.6 inches tall, and its wheelbase stretches 112.2 inches. Those dimensions are all just a hair smaller than those of the Avalon, save for the height, which is taller. (Toyota says the Crown sits 4 inches higher off the deck than a regular sedan, which we take to mean the Avalon.) The rear seat area is commodious, and even the Crown XLE rides on 19-inch wheels. In a Toyota first, the Platinum wears standard 21-inch rollers. Toyota also will offer a two-tone paint option on the Platinum only, which slathers the hood, roof, and decklid in black paint, in case the whole lifted-giant-sedan look weren't bold enough for you. Underneath, its platform isn't shared with other Toyotas; instead, its TNGA-K bones are closer to those of the new Lexus RX crossover.
Without poking further fun at the Crown's oddball format, it has some presence in person. The shape is very sleek for a Toyota sedan—er, thing—and while the detailing is a bit strange, it's not an incohesive design. There is a full-width, thin taillight, along with slim headlights. A contrasting color panel on the lower door area breaks up the otherwise slab sides, and the mouthy grille is distinctive. Of course, nearly 100 percent of that mouth is not actually open; only a thin section below and nostrils on either side of a central front crash sensor are perforated to allow air into the nose.
Every Crown is loaded with glamorous tech, including a 12.3-inch digital gauge cluster and 12.3-inch touchscreen running Toyota's latest Audio Multimedia software. This easier-to-use, snappier-looking interface first appeared on the 2022 Tundra pickup and is rapidly proliferating throughout Toyota's lineup. A thin row of climate control buttons live beneath this screen, as does a central volume knob. While XLE versions get a six-speaker audio system, Limited and Platinum models upgrade to an 11-speaker JBL setup.
Other niceties include standard heated front seats (ventilated and heated up front and heated in back on Limited and up); Toyota's SofTex faux leather (Limited and up get real leather); and Toyota Safety Sense 3.0 (TSS) active safety features including blind-spot monitoring, adaptive cruise control, and lane-keep assist. Limited and up also get full-LED headlights, parking sensors, and rain-sensing wipers. For the Platinum, Toyota also fits an electronically adaptive suspension, which can firm up or soften depending on which drive mode is selected.
We poked around the interior of the new Crown and felt it was premium, but not quite Lexus level. There are some mainstream-feeling plastics on the door panels and center console, but the overall look is definitely more up-market than you'll find on any other Toyota. One glaring issue we found has nothing to do with quality, but practicality. For as large as the cabin is, the trunk—yes, there's a trunk, not a hatch like the fastback roof suggests—feels Corolla-sized at best, and with an odd opening and only a small pass-through to the cabin with the rear seats folded.
Whether this combination of supposedly sporty (or at least powerful) hybrid-ness and tall sedan-ness is something buyers are looking for remains to be seen. What we can say is that Toyota's will to do something for full-size sedans is as admirably human as it is abnormal. The logical thing for an automaker watching shoppers abandon one vehicle segment it no longer serves for another it has more than covered would be to step out of their way. Do nothing but hold up a big sign for the RAV4, Highlander, or Sequoia. Instead, this fall, the Crown will arrive in dealerships.
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Grab a soda and your new car wish list and start shopping: More semiconductor chips are coming in 2022 and slowly but surely the chip-shortage horror movie will fade to black.That does not mean 2022 will necessarily be a blockbuster year for inventory, but the global microchip shortage is expected to continue to improve which should mean less or no downtime for automakers desperate to build more vehicles to fill orders and depressingly empty dealer lots. Bottom lines have also taken a hit with billions in lost revenue, and automakers affected the most have also grappled with lost market share.The industry is holding its collective breath that things won't backslide, and while shortages are projected to last into 2023 or longer—and may prove to be endemic—the hope is they will be more manageable as chipmakers increase capacity and automakers find ways to make cars with fewer chips or use more of the higher-tech wafers that are more plentiful.Consumers also need a break—from high prices, few incentives, empty showrooms, long delivery times, and delayed vehicle launches.Huge Losses and CostsThe industry has also shined a light on what appears to be a systemic flaw in the supply chain. Companies and governments are looking to plug this hole for the future. They can't afford not to. The shortage cost the global auto industry about $210 billion in lost revenue in 2021, according to AlixPartners.The auto industry's rebound during the pandemic had been fairly orderly until the chip crisis prolonged and threatened the expected recovery cycle, says Colin Couchman, executive director of Global Automotive Sales Forecasting at IHS Markit. "The chip crisis was wider and deeper than we thought."The world will have lost 11.3 million units of production in 2021 because of the chip shortage, according to AutoForecast Solutions. Drive by any almost empty dealer lot to see what this looks like on the ground. The impact could be another 7 million units in 2022 and 1.6 million in 2023, IHS forecasts. Economists at Cox Automotive do not expect the wholesale car market to reach pre-pandemic and pre-chip crisis levels until at least 2025.A car dealership stands empty in Laurel, Maryland on May 27, 2021. (Photo by Jim Watson/AFP via Getty Images)How Did This Happen?The crisis dates to March 2020 when the pandemic forced automakers to shut down plants and temporarily halt orders from suppliers. At the same time, the electronics industry faced increased demand for cell phones, televisions, computers, games, and home appliances from customers abiding by stay-at-home orders. Chipmakers rerouted their supply to the electronics industry, which also showed a willingness to pay more for the silicon wafers.When the auto industry came back online faster than expected in the summer of 2020, it found the chips needed weren't available and suppliers were content to keep their more lucrative contracts with others. Big orders can't be met quickly; it takes about three months to make even the simplest of semiconductors. The auto industry only represents five percent of the chip industry, so it lacked much clout to get what it needs.Cars use a lot of older, lower-tech "legacy" chips that cost only a few dollars each and have lower profit margins so there is less incentive for chipmakers to invest in more capacity. The low cost of legacy chips belies their importance. Vehicles rely on such chips for everything from door locks and infotainment to brakes and advanced driver assist systems. Advanced wafers that incorporate more chips are more plentiful; suppliers would rather make more sophisticated chips, made with newer technology that can put more chips on a single silicon wafer, and yield a better return.More Setbacks From Fire and COVIDThe road to recovery has been bumpy. A fire at the Renesas Electronics chipmaking plant in Japan in March brought production to a halt and it was half a year before it was fully ramped up again. Ford was among the automakers heavily dependent on the Renesas plant for its chip supply. COVID-19 outbreaks and lockdowns in the fall in sparsely vaccinated southeast Asian countries like Malaysia, Indonesia, and Vietnam where the chips are tested and packaged further disrupted production.General Motors chair and CEO Mary Barra said she is cautiously optimistic that the situation will improve in 2022, with the second half of the year better than the first six months in terms of supply. But she expressed concerns that the Omicron variant will cause a repeat of the Delta spread that forced the shutdown of the plants in southeast Asia.Stellantis CEO Carlos Tavares said his order books are through the roof, but he expects the next few years to continue to be distorted by the chip shortage.Automakers Take Emergency MeasuresAutomakers prioritized, putting what precious semiconductors they had in their most profitable vehicles such as full-size trucks and SUVs, as well as luxury vehicles. As the shortage became more acute, idling plants making vehicles with the lowest demand wasn't enough. Every week there were fresh lists from automakers of which plants were being shut down around the world. When the shortage was at its peak, Ford was forced to stop making F-Series trucks and GM idled plants making its large trucks and SUVs.Necessity forced automakers to get creative. They ran vehicles down the line, skipping some components, and parking the almost finished vehicles until the missing part and/or features could be added and the vehicle delivered to the dealer. When factory lots overflowed with partially finished models and dealership lots emptied out with little available inventory, automakers starting sending the unfinished vehicles to dealers to await chips and components.Another tactic: shipping vehicles without specific features such as wireless charging, lumbar support in the passenger seat, automatic start-stop, or extra key fobs to save chips. And going forward, automakers are working to reduce the number of chips needed in each part. "Historically, we've made decisions as if chips were nearly infinite so each and every module required a chip, every window lift, every modulator," Volkswagen of America CEO Scott Keogh said at a recent Reuters Automotive Summit. He said VW is looking at whether cars can be developed with more modules and fewer chips.Impact on ConsumersBuying a vehicle, new or used, became more difficult. Pre-crisis, automakers carried 70 to 80 days' supply of many models so buyers could make a deal and drive away in their new car. U.S. inventories fell to as low as 10 days' worth, hitting levels not seen since the global financial crisis.New car buyers, or those turning in a lease, found few vehicles to choose from. Consumers found themselves ordering their new car and in some cases waiting months for delivery. They also experienced sticker shock. The average transaction price for a vehicle now exceeds $45,000, according to J.D. Power, and the average incentive is down to about $1,600.Fewer trade-ins meant fewer used cars, which saw even larger increases in prices. New-vehicle prices rose about 12 percent over the year while used-car prices jumped more than 42 percent, according to a white paper released by KPMG just before Christmas. This suggests used car prices could correct and experience a big drop in 2022.Some anticipated new vehicle launches were delayed, including the Nissan Ariya, Rivian R1T and R1S, and the Tesla Cybertruck. Many, including GM, prioritized their electric vehicles, with that automaker making sure its new family of EVs using the Ultium platform remained on schedule, starting with the recent timely launch of the 2022 GMC Hummer EV pickup.The good news: stockpiles of new vehicles continue to improve. In December the U.S. had a monthly supply of more than 1 million vehicles for sale for the first time since July, according to J.D. Power. But December sales were still tracking about 3.5 million lower than in 2020, a year ravaged by the pandemic.Evaluating the Supply ChainThe crisis has the industry rethinking the just-in-time delivery of parts approach for key components such as chips, which might warrant stockpiling. Toyota was not hit as hard as other automakers initially because it had stockpiled chips to avert exactly this kind of crisis, having learned hard lessons from supply issues following past earthquakes and tsunamis."For 2022, the battleground will be chip allocation," Couchman of IHS says. "Demand is not driving the industry. It is the supply shortage that is driving it."Global auto sales are expected to be just shy of 80 million in 2021 and forecast to reach 82.4 million in 2022, growing to 90.1 million in 2023 and 96.4 million in 2024. The U.S. was expected to end the year about 15 million, up from 14.6 million in 2020. IHS expects 2022 to grow slightly to 15.5 million and reach 16.8 million in 2023.Being in the Chip BusinessSemiconductors are a $450 billion global industry. U.S. capacity accounted for only 12 percent of the world's semiconductor chip production in 2020, down from 37 percent capacity in 1990, according to the Semiconductor Industry Association. China, Taiwan, and South Korea are bigger players when it comes to these tiny silicon transistors.The crisis has focused national attention on the need to remedy this and spur domestic production. A bill was introduced to increase R&D and chip production in the U.S. In June, the Senate approved $52 billion in funding to boost the semiconductor industry. It has not yet passed in the House. And only $2 billion is earmarked for supporting the production of legacy chips.Solutions will take time; plants can cost up to $20 billion and take years to reach full production.More Capacity On the WayThe world has realized the need to expand global production. In 2021 global chip suppliers committed to spending about $146 billion, up about a third from 2020, according to research firm Gartner. Unfortunately, less than one-sixth will be used to manufacture the older legacy chips most in demand. In addition to being less lucrative, investing to make low-tech chips is riskier because they are in danger of being phased out which would mean less return on the investment.Taiwan Semiconductor Manufacturing Co. plans to spend $100 billion to build new chip plants over the next three years. TSMC and Sony are partnering to build a new plant in Japan to make the older legacy chips most in demand. But it won't be ready for mass production until 2024. Taiwan Semiconductor is also adding a new plant in the U.S. and expanding production in China and at its $12 billion factory in Arizona.Samsung Electronics announced it will build a $17 billion chip-making plant in Taylor, Texas, but production is not expected to start until later in 2024. Samsung has one U.S plant now, in Austin, Texas. Taylor is about 30 miles from Austin. The new plant will make advanced chips.Intel Corporation has plans to complete factories in the U.S. and Europe over the next decade.Will Take TimeEarly in 2021 automakers hoped the crisis would be short-lived and they would make up for lost production later in the year. Those hopes were dashed. KPMG says it could take until October 2023 for vehicle supply to meet projected demand. Some researchers project the global supply of legacy chips won't catch up with projected demand until 2025.Volkswagen executives have said that after the initial crisis dies down, they still expect a 10 percent shortage over the long term because adding production capacity takes up to two years. VW was among the automakers harder hit by the shortage.Companies are making deals to ensure continuous supply in the future. In December, BMW said it had secured direct supply contracts with chip maker INOVA Semiconductors and GlobalFoundries, ensuring long-term supply of chips. Ford and GM also have worked to secure direct contracts with semiconductor suppliers.Stellantis has a deal with Foxconn owner Hon Hai Technology Group to design four new families of chips that will meet 80 percent of the automaker's chip needs, starting in 2024. CEO Tavares says the crisis has damaged the relationship between automakers and top tier suppliers who have failed to fix the situation. Automakers "are supposed to be protected by our Tier 1s from this kind of situation," Tavares said during a recent trip to Detroit.In the end, all the finger pointing does little to fix a problem that has hurt suppliers, automakers, and consumers alike. All parties have a vested interest in filling car lots again. The good news is the situation continues to improve. It is not happening as quickly as people would like, and there could be more setbacks, but steps are being taken to avert a similar crisis in the future involving not only semiconductors but also other key components needed for the electric and advanced vehicles on the way.Lead photo: Narumon Bowonkitwanchai/Getty Images
Think back to the cabins of the land yachts that plied American highways from the 1970s and you will no doubt call to mind the phrase, "," made famous by the as he smiled at camera from somewhere in the vicinity of a mid-decade Chrysler Cordoba. However, a more comprehensive view of the market back then reveals an endless wave of a synthetic material every bit as warm and lush as Montalbán's dulcet tones—velour. For a stretch of 15 or so years, it was nearly impossible to order a Detroit-built barge that didn't feature floor-to-ceiling wannabe-velvet as its interior pièce de résistance.Velour's dominant turn at the tiller of automotive styling was in step with the fashion and design trends of the day, reflecting the deep-pile carpets, upscale throwback upholstery, and of course the full velvet suits dominating both nightlife and the gym as the world reveled in a new polyester paradise.At the same time, it presided over the last hurrah for what could be considered adult-oriented automotive advertising, the tail-end of TV and print campaigns that targeted a more mature audience—rather than pandering to the approaching swell of youthful yuppies that were poised to take over the consumer mainstream with their endless amounts of disposable income.Science Brings Luxury to the Masses Ads For Mom and Dad(dy)Out With the Softest of Whimpers
audi s8 Full OverviewAudi's S8 has always flown under the radar. Even the iconic D3 model, launched in 2006, hid its light under a bushel, with a discreet "V10" badge, silver side mirror caps, and quad exhausts the only clues to the 450-hp of mellifluous madness delivered by the Lamborghini Gallardo-derived 5.2-liter V-10 lurking under the hood. The refreshed 2022 S8 maintains the stealth sport sedan tradition.Sadly, the charismatic V-10 is long gone. The D4-generation S8 launched in 2012 with the Audi-developed EA824 4.0-liter twin-turbo V-8 that made 520 horsepower and 421 lb-ft of torque under the hood. For the current-generation S8 that arrived in 2016, that engine was in turn replaced by the Porsche-developed EA825 4.0-liter twin-turbo V-8, which also sees duty in the Porsche Panamera, Bentley Continental GT, and Lamborghini Urus.That engine carries over unchanged in the 2022 refresh of the S8, its 563 hp and 590 lb-ft of torque delivered with a baritone burble that scarcely rises above a murmur even in Dynamic mode. It may sound like a more plebeian powertrain on paper, but there's nothing wrong with what it delivers: The 2023 S8 will surge from 0 to 60 mph in 3.8 seconds, a full 1.1 seconds quicker than its 550-pound-lighter Lambo-powered predecessor could manage.In simple terms, the 2022 S8 is an A8 with the lot. Standard equipment includes rear-wheel steering, a sport rear differential, and predictive active suspension. The suspension uses actuators at each wheel to counter cornering loads rather than electrically twisting a stabiliser bar across the axle, and it delivers a surprisingly supple ride with very low noise levels even though the big sedan scarcely rolls through corners or pitches under acceleration and braking.The 2022 face-lift, which also extends across the regular A8 range, is little more than a subtle nip and tuck. The most visible change is at the front, where the single-frame grille has been made even bolder and more aggressive. It's still roughly hexagonal in shape, but it's wider, and the corners on either side have been positioned closer toward the bonnet. The new grille, which makes the slightly slab-sided S8 look lower and wider, is flanked by more upright air intakes and redesigned headlights.At the rear, bazooka-caliber chrome exhaust pipes peek out from under a rear bumper that has been redesigned to incorporate a new diffuser graphic. Customizable digital OLED taillights feature a continuous light strip that runs the full width of the car.America's S8, like those in Canada, China, and South Korea, is built on the long-wheelbase A8L platform. That means a 5.1-inch stretch in the wheelbase compared with the rest of the world's S8, but the standard rear-wheel steering system endows the car with surprising agility in tight corners. High-speed stability is superb.With their engine slung out ahead of the front wheels, big Audis have always tended to push when you gas the accelerator a shove. But despite carrying 56 percent of its weight over the front axle, the S8 turns in nicely, and the sport diff ensures the rear wheels get maximum torque to the tarmac. This is a big sedan that is calm and fast, confident and comfortable, the sort of car you could happily hustle 600 miles through the Rockies in a day and step out at the end of it feeling relaxed.Four new colors have been added to the S8 exterior palette, three of them available in the U.S.: District Green, Firmament Blue, and Ultra Blue, the last of which is the signature shade for the 2022 refresh (which may end up arriving in American dealers as a 2023 model). The standard wheels are 20-inch double-five-spoke pieces, with 10-spoke 21-inchers in either silver or black available as an option. Europeans can order their S8 with a full white leather interior. American customers are offered black or black with either cognac brown or merlot red inserts.No, nobody's going to look twice at the new S8 when it arrives here in spring, priced from $118,995 (a decrease of $12,950 from the 2021 model). Especially if you order one in anything other than the punchy Ultra Blue. But that's an intrinsic element of this car's appeal.The 2022 Audi A8 story is a mix of good and bad news. The good news is the subtle refresh gives Audi's somewhat conservative flagship sedan a more arresting presence on the road, and all cars come with the sportier S-Line design tweaks being offered on the A8 for the first time, plus the customizable OLED rear lights.The bad news is the model lineup has been rationalized. The PHEV powertrain will no longer be offered, and if you want a V-8, you'll have to reach for the top shelf and order the S8. Mind you, that's not a bad option.What that means is Audi's flagship luxury sedan now comes in only one flavor for America: long wheelbase and with the 340-hp, 369-lb-ft 3.0-liter V-6 under the hood, which is known as the A8L 55 TFSI Quattro in Audi-speak. Prices start at $87,595.The $3,400 Executive package adds 20-inch wheels—19s are standard—and adaptive cruise with traffic jam assist and turn assist, among other things, while the $3,250 Comfort Plus package includes goodies such as noise-reducing dual-pane glass and massaging front seats. The $5,400 Luxury bundle brings rear-wheel steering plus interior upgrades such as power rear seats with lumbar and memory functions.New for the A8 worldwide and available on U.S.-spec cars are a pair of optional Black Optic packages, one priced at $1,750 that offers high-gloss black exterior trim items and silver and black multispoke 21-inch wheels, the other priced at $2,750 and adding black-painted 10-spoke 21-inch wheels, black Audi badges,\ and black-painted brake calipers.Looks good! More details?2022 Audi S8 Specifications PRICE $118,995 LAYOUT Front-engine, AWD, 5-pass, 4-door sedan ENGINE 4.0L/563-hp/590-lb-ft twin-turbo direct-injected DOHC 32-valve V-8 TRANSMISSION 8-speed automatic CURB WEIGHT 5,300 lb (MT est) WHEELBASE 123.1 in L x W x H 208.7 x 76.6 x 58.5 in 0-60 MPH 3.8 sec (mfr est) EPA FUEL ECON, CITY/HWY/COMB 14/23/17 mpg EPA RANGE, COMB 369 miles ON SALE Spring 2022 Show All
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